Table of Contents


In The Sonarian Sitdown, the Campus Sonar team offer bits and tips about social listening, marketing, and higher education. Each week we'll introduce a new vlog designed to help you achieve outcomes on your campus. Have an idea for a vlog topic? Email

Social Listening

Social listening should be an integreal part of your campus strategy. Campus Sonar CEO Liz Gross explains what it is, how to use it, and how it can drive results on your campus. 

What Is Strategic Social Listening?


Social Listening Is Modern Marketing 


Strategic Social Listening

How Social Listening Works



Crisis Management

Understand how to use social listening to manage a crisis by listening to Liz Gross and other Sonarians. Then check out our blog posts and case studies.

Crisis Social Listening Metrics


5 Questions to Answer in a Crisis


Brand Management

One of the keys to moving your institution forward is understanding how your brand is perceived and how your brand impacts campus strategy. Read our brand management blogs and case studies, then watch for brand management vlogs from expert Liz Gross.

Influencer Marketing

Higher education is embracing influencer marketing. Check out our blog posts on influencers and watch for vlogs sharing how you can implement influencer marketing and be on the cutting edge of your industry.

Social Listening Research and Analysis

Find out how the Sonarians use reserach and analysis to determine a campus's needs and goals then use the data to develop strategic insights. Vlogs from our social media data analysts are coming soon.

About Campus Sonar

Campus Sonar is your strategic partner—learn how we work in vlogs from Liz, our Account Executive, Strategist, and other Sonarians. 

We Can Help 

unique-valuesAcheive Strategic Outcomes on Your Campus

Now that you've seen what social listening can do for your campus, let us help you implement a program. We offer flexible, project-based services for short-term needs or ongoing partnership services for lasting value. Be on the forefront of your industry—contact us today! 

Some of our services include: 

  • Audience Intelligence
  • Competitive Analysis
  • Issue Monitoring
  • Annual Strategic Partnership
  • Engagement Opportunity Alert
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