Events & Conferences
2024 Roundtable Discussion Series
Graduate Enrollment Growth: How to find the right opportunities
Enrollment Strategy | May 23 | 12:00 p.m. CT
Contributors
- Shane Baglini
- Loren Bass
- Keith Ramsdell
Hosted by Alastair Hayes
Campus Sonar Marketing Director
Upcoming Topics
Expert contributors and registration links coming soon!
June 3 | Brand Alignment: What's preventing progress?
June 17 | Strategic Planning
Past Webinars and Roundtables
Roundtable: Brand Equity: How Do We Rebuild Trust?
Host Alastair Hayes, Marketing Director
Contributors
- Dr. Edward Conroy, Senior Policy Advisor, Education Policy Program, New America
- Dr. Jay Jacobs, Vice Provost for Enrollment Management, University of Vermont
- Dr. Douglas Palmer, President, Siena Heights University
- Amber Sandall, Associate Vice President of Client Services, Campus Sonar
Roundtable: Strategic Planning: Do Our Institutions Need a New Approach?
Host Alastair Hayes, Marketing Director
Contributors
- Dr. Scott Cline, Senior Vice President, Enrollment Management & Auxiliary Services, California College of the Arts
- Mike Moss, President, Society for College and University Planning (SCUP)
- Dominique Raymond, Strategy Director, Lumina Foundation
Roundtable: Brand Value: What's a College Degree Worth?
Host Alastair Hayes, Marketing Director
Contributors
- Dr. Terisa Riley, Chancellor, University of Arkansas–Fort Smith
- Dr. Katlin Swisher, Senior Strategist, Campus Sonar
- Alonda Thomas, Chief Communications Officer and Associate Vice President for Marketing and Communications, Jackson State University
- Mallory Willsea, Vice President of Marketing and Demand Generation, Element 451
Roundtable: Differentiating Our Institutions
Host Alastair Hayes, Marketing Director
Contributors
- Suzan Brinker, Co-founder & CEO of Viv Education, LLC and Fractional CMO at Assumption University
- Nicole Szymczak, Senior Director of Communications and Marketing for MSU Health Sciences
- Rob Zinkan, Vice President for Marketing Leadership at RHB
Webinar: Navigating Change
Social Insights for Organizational Progress
Presenter
- Liz Gross, Founder and CEO
Webinar: From Reputation to Recognition
Leveraging Admissions Audience Insights for Stronger Branding
Presenters
- Alastair Hayes, Marketing Director
- Katlin Swisher, Senior Strategist
Webinar: Cliff Jumping: Higher Ed's Best Chance for Survival
Host Liz Gross, Founder and CEO, Campus Sonar
Panelists
- Miles Davis, President, Linfield University
- Matthew Gann, Associate Vice Chancellor for Marketing, Digital Strategy, and Public Relations, Tennessee Board of Regents
- Teresa Valerio Parrot, Principal, TVP Communications
- DJ Pepito, Senior Director of Research and Innovation, Society for College and University Planning
Webinar: Beyond Higher Ed Trends
Prioritizing Relationships Over Algorithms
Presenters
- Rebecca Stapley, Marketing Manager
- Katlin Swisher, Senior Strategist
- Agassy Rodriguez, Social Media Data Analyst
Webinar: Audience-Centric Strategies to Differentiate Your Brand
Presenters
- Liz Gross, Founder and CEO, Campus Sonar
- Rebecca Stapley, Marketing Manager, Campus Sonar