Campus Sonar Bloggers
Dr. Liz Gross
Liz is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.
Stephen App
Steve is Campus Sonar’s Business Development Manager. A natural marketer and relationship builder, Steve has spent more than ten years in higher education, in both campus and agency environments. In the past five years, Steve successfully launched a student-blogging platform, an agency podcast, and a higher education online magazine, all with a mission to bring people together through content. At Campus Sonar, Steve leads the business development efforts for the agency, working with campus professionals to identify appropriate social listening programs that will help meet strategic institutional goals. An amateur runner and professional donut connoisseur, you can often find him on Twitter staunchly defending the Oxford comma.
Amanda Jeppson
Amanda Jeppson is a Social Media Data Analyst at Campus Sonar. She has an irresistible interest in higher education, a fondness for data exploration across various platforms, and fascination in harnessing the power of social media. At Campus Sonar she analyzes and monitors social media data to identify meaningful insights to drive institutional decision-making. When not indulging her inner nerd, you can find Amanda brunching, crafting, reading, or planning home projects with her husband.
Bri Krantz
Bri is Campus Sonar's Marketing Manager. With a passion for connecting dots and creating meaningful strategy, she has spent the last near decade in various marketing and communications positions, mostly focused in higher education. As part of Campus Sonar’s marketing team, Bri works closely with all facets of the business, striving to understand what our audiences want and to meet them on their journey. In her spare time, Bri enjoys yoga and hanging out with her cat, which are not always separate endeavors.
Sarah Marks
Sarah is a Social Media Data Analyst for Campus Sonar. She's a recent graduate of the University of Michigan, concentrating in Cognitive Science and Marketing. Sarah is fascinated with the underlying influences impacting human behavior and how social listening can be leveraged to enact positive change on college campuses. As a running and ice cream enthusiast, she is excited to discover all that Madison has to offer!
Beth Miller
Beth is the Client Success Manager at Campus Sonar. She brings a deep commitment to data-informed decision making that is rooted in more than 20 years of professional marketing and communications experience, nearly 15 of which have been in higher education. At Campus Sonar, her analytical approach to strategic and creative work helps our clients apply the insights gleaned from data to more effectively and efficiently achieve their institutional goals. In her free time, Beth enjoys mountain biking on local trails with her husband and two children.
Michelle Mulder
Michelle is Campus Sonar's Content Strategist, building, managing, and creating content that aligns with the Campus Sonar brand. Michelle works with Bri to understand our audiences’ needs and provide them content to help them make an informed decision. With more than 10 years of higher education experience and 20 in educational publishing, Michelle enjoys the ongoing learning environment of Campus Sonar. In her “spare time” she gets a break from her three high schoolers by reading, going to barre class, and catching up on Netflix with her husband.
Amber Sandall
Amber is Campus Sonar's Research Manager. She brings expertise in marketing, communications, and data analysis and reporting to her role of managing Campus Sonar’s social listening research program and team of Social Media Data Analysts. Amber and her team perform social listening research customized to each institution and collaborate with the Client Success team to unearth actionable insights that inform our campus partner’s institutional goals. When she's not thinking about research projects or learning about business administration in her MBA program, Amber enjoys a good taco and a new book.
Reed Scherer
Reed is a Social Media Data Analyst at Campus Sonar. Originally from the DC Metro area, he studied economics at the University of Maryland, where he familiarized himself with conducting primary research and synthesizing quantitative data to support an argument. At Campus Sonar, Reed monitors and develops social insights, striving to better understand how social listening can help our clients. After work, you can find him playing pickup basketball at the park or cooking one of his favorite meals at home.
Rebecca Stapley
Rebecca is a Campus Sonar's Strategist. She has spent more than nine years in higher education enrollment and marketing, honing her skills and passion for delivering results driven strategy that aligns with institutional goals and values. While on campus, Rebecca piloted a student blog targeted towards prospective students and managed a team of student content creators who added their authentic voice to help tell the college story. She also served as strategist and project manager for the college’s Giving Day and launched a new strategic partnership between alumni and marketing focused on social media. Rebecca holds a Master’s Degree in Integrative Marketing and Communications and is a noted public speaker who has presented at various higher education conferences. Outside of her day job, Rebecca is a yoga teacher and health coach. She loves being cozy and spending time in nature with her husband and their dogs, Gus and Ella.
