Campus Sonar Bloggers
Dr. Liz Gross
Liz is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.
Stephen App
Steve is Campus Sonar’s Business Development Manager. A natural marketer and relationship builder, Steve has spent more than ten years in higher education, in both campus and agency environments. In the past five years, Steve successfully launched a student-blogging platform, an agency podcast, and a higher education online magazine, all with a mission to bring people together though content. At Campus Sonar, Steve leads the business development efforts for the agency, working with campus professionals to identify appropriate social listening programs that will help meet strategic institutional goals. An amateur runner and professional donut connoisseur, you can often find him on Twitter staunchly defending the Oxford comma.
Amanda Jeppson
Amanda Jeppson is a Social Media Data Analyst at Campus Sonar. She has an irresistible interest in higher education, a fondness for data exploration across various platforms, and fascination in harnessing the power of social media. At Campus Sonar she analyzes and monitors social media data to identify meaningful insights to drive institutional decision-making. When not indulging her inner nerd, you can find Amanda brunching, crafting, reading, or planning home projects with her husband.
Bri Krantz
Bri is Campus Sonar's Market Manager. With a passion for connecting dots and creating meaningful strategy, she has spent the last near decade in various marketing and communications positions, mostly focused in higher education. As Campus Sonar’s marketing team, Bri and Michelle work closely with all facets of the business, striving to understand what our audiences want and to meet them on their journey to find it with a handshake and a bag of branded offerings. In her spare time, Bri enjoys yoga and hanging out with her cat, which are not always separate endeavors.
Michelle Mulder
Michelle is Campus Sonar's Content Strategist, building, managing, and creating content that aligns with the Campus Sonar brand. Michelle works with Bri to understand our audiences’ needs and provide them content to help them make an informed decision. With more than 10 years of higher education experience and 20 in educational publishing, Michelle enjoys the ongoing learning environment of Campus Sonar. In her “spare time” she gets a break from her three high schoolers by reading, going to barre class, and catching up on Netflix with her husband.
Amber Sandall
Amber is Campus Sonar's Research Manager. She brings expertise in marketing, communications, and data analysis and reporting to her role of managing Campus Sonar’s social listening research program and team of Social Media Data Analysts. Amber and her team perform social listening research customized to each institution and collaborate with the Client Success team to unearth actionable insights that inform our campus partner’s institutional goals. When she's not thinking about research projects or learning about business administration in her MBA program, Amber enjoys a good taco and a new book.
Reed Scherer
Reed is a Social Media Data Analyst at Campus Sonar. Originally from the DC Metro area, he studied economics at the University of Maryland, where he familiarized himself with conducting primary research and synthesizing quantitative data to support an argument. At Campus Sonar, Reed monitors and develops social insights, striving to better understand how social listening can help our clients. After work, you can find him playing pickup basketball at the park or cooking one of his favorite meals at home.
