Brand & reputation
Brand and reputation management is one of the earliest and most significant applications of social intelligence. Leveraging social insights empowers you to refine your brand positioning and enhance your strategy for a clearer understanding of how your campus is perceived and the ability to align marketplace perception with your strategic priorities.
Employ social intelligence to effectively assess your strengths and weaknesses, capitalize on your differentiators, mitigate detractors, and cultivate the essential value of trust.

How we do it

Brand development

Brand positioning

Brand management
Solve your brand challenges
Start with our Brand Equity Framework
Whatever your brand challenge is, you need data to drive your decision. We measure your brand equity to evaluate your audiences’ thoughts, feelings, and attitudes about your brand, then we turn the insights into actionable strategies you use to develop, position, and manage your brand.
