Identify Hidden Opportunities
Students want to engage and they have expectations, but many engagement opportunities are hard to find because your institution isn't tagged or mentioned. The key to identifying these hidden opportunities is to find prospective students, their family members, and alumni who are talking about your institution, rather than directly to it, as they would on your Facebook page or when mentioning your Twitter account.
If you're looking for engagement opportunities, we'll work with you to build and manage the appropriate queries providing you with access to the power of enterprise social listening software at a fraction of the cost. We'll provide an engagement opportunity email digest or a live-mention dashboard and a monthly report on volume, source, and topics. And we'll find many previously undetected engagement opportunities so you can reach out and respond.
With an engagement opportunity alert, you'll be able to:
- Identify real-time opportunities to engage with your audience groups when they’re talking to your campus or about your campus. This includes hidden mentions that you might not find without our conversation analysis.
- Track frequency and volume of engagement opportunities over time to determine what’s working and what’s not.
- Help you engage with common groups, such as prospective and current students, alumni, and journalists, on social media channels.
When we performed an engagement opportunity alert for one of our partner schools, Loyola Marymount Univeristy, we uncovered that prospective students could be cultivated with real-time, authentic engagement. Read more in Social Listening Analysis Provides Loyola Marymount University with Strategic Insights.
We want to help you find insights and take action on your campus. Contact us for more information on how we can partner!