Crisis & Event Monitoring
Strengthen Brand Reputation and Build Trust
Our 24/7 monitoring and reporting gives you a timely, objective, and quantified view of a critical situation so you can focus on informed, contextualized crisis response.
An optimal campus response to a crisis situation has the power to maintain and strengthen brand reputation and build trust. We help with the urgency during a crisis or event when time and resources are stretched thin through to summary reporting to help guide thoughtful debrief discussions.
This service is great for small to medium marketing, communications, or advancement teams without in-house resources to effectively track real-time issues as they arise. It can also work in tandem with a public relations team or agency to support external messaging and issue management in times of intense attention or crisis.
Context on Critical Situations
Here are some real examples of discussions we've found with social listening.
High-Profile Campus Events
An event on campus like a high-profile speaker or a presidential debate sparks conversation among your students and community on social channels and in the media.
From the Example: "And wasn't it cool the protestors at [University Name] got in trouble for trying to keep him from speaking on campus? Super cool normal times in America."
Campus Reactions to National Events
National protests reaching your campus, litigation decisions involving your institution, or organized petitions demanding changes from campus administration are just a few examples of events that prompt online conversation about your campus, even if you’re not specifically tagged.
From the Example: “Question? How will [University] address building names of Founding Fathers who were also slaveholders?”
A natural disaster, such as a flood, tornado, pandemic, active shooter, student injury or death, fire, or other emergency can send your campus community reeling and immediately impact conversation.
From the Example: “Have to admit, I’m highly concerned about [University] restarting any in person classes in this environment.
Both for the students and the community.”
"Campus Sonar provided Caldwell University with a level of expertise and consultation in an arena where we lacked ability and resources. I was most impressed by the communication we received during a crisis situation. The insight and recommendations from their team informed discussions and actions at all levels of campus. The investment of resources with Campus Sonar allowed our institution to gain an unfiltered view of discussions about our campus in a more efficient and affordable way than if we attempted a similar path on our own."
- Stephen Quinn, Vice President, Enrollment Management and Communications, Caldwell University
What You Get
You need critical context to respond—get it delivered right to you.
- A daily summary report that highlights conversations that need your attention most.
- 24/7 access to a dashboard that shows the totality of your campus’s conversation, with data visualizations that are easily downloaded for leadership reports.
- Automated email alerts at the frequency you choose notifying you about crisis conversation.
- Consultation with your dedicated Campus Sonar Strategist as needed.
- A final report with our consolidated findings and suggested opportunities you can incorporate into your campus strategy and crisis and event response procedures.