Conferences and Events

2021 Virtual Events

If you’re looking for an industry expert to speak at an upcoming event or lead a workshop, check out our current speakers, common topics, and pricing.

CUPRAP Spring Professional Development Series—Day 2

April 16, 2021 • Online

 

Session:

Using Marketing Data to Impact Institutional Decision Making

Panelists:

  • Liz Gross
    Campus Sonar Founder and CEO
  • Dr. Angela Polec
    Vice President of Marketing and Communications, La Salle University
  • Gabriel Welsch
    Vice President for Marketing and Communications, Duquesne University

HighEdWeb Analytics Summit

April 29, 2021 • Online

 

Session:

Social Media Metrics that Matter

Presenter:

Liz Gross, Campus Sonar Founder and CEO

To effectively communicate the impact of social media, it’s important to find ways to assess social media efforts against core campus goals, rather than only relying only on the metrics provided by platforms. This session covers the different types of metrics used to assess social media success, where to find them, and how to choose the appropriate metrics to report to various stakeholders.

CUPRAP Spring Professional Development Series—Day 3

May 12, 2021 • Online

 

Session:

Social Media Matters—You Can Prove It

Panelists:

  • Liz Gross
    Campus Sonar Founder and CEO
  • Anice Barbosa
    Integrated Marketing Specialist, Wheaton College
  • Tony Dobies
    Senior Director of Marketing, West Virginia University
  • Erin Supinka
    Associate Director for Digital Engagement, Dartmouth College