Our expertise

It’s hard to make time to be strategic when you’re constantly met with challenges and shifting priorities. Real-time market and audience insights are essential to give you space to make decisions confidently and efficiently, and keep your campus focused on your strategic outcomes and mission.

Social intelligence insights offer the opportunity for building better brand alignment, strengthening data-informed communication strategies, and amplifying key audience voices. With over 15 years of combined social intelligence expertise and 35 years of campus experience, we offer comprehensive research insights and higher ed knowledge to support applying the findings within your unique campus context.

The value of social intelligence

Surveys and focus groups make assumptions about audiences to facilitate data collection, and are often unintentionally exclusionary. Social intelligence leverages organic online conversation to learn about the experiences and beliefs of a community. As a form of market research, it’s faster, more fluid, and more authentic than traditional focus groups, interviews, surveys, or audience panels.

Social intelligence collects large volumes of audience feedback, using historical analysis to capture relevant conversation from the past to provide unfiltered insights. Looking forward, it offers the opportunity to measure progress and effectiveness over time as you implement new strategies. The community also doesn’t need to participate in social intelligence research so the insights include voices from those with highest need in the design process, incorporating all segments of your audience.

Our expertise

The value of social intelligence

Explore how ready your campus is for social intelligence.