Our Expertise

As higher ed insiders, our team of experts understand and empathize with the challenges of making strategic decisions on campus.

We use our industry knowledge and social listening insights to create greater connection and trust within the higher education community, aligning and elevating data-informed strategies in brand and reputation management, presidential digital strategy, and enrollment management for the clients we support.

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Brand & Reputation Strategy

Understand and validate the perceptions behind your brand and reputation, empowering you with the social listening insights you need to inform strategy, define benchmarks, align brand messaging, and engage effectively with your audiences. 

  • Inform your brand strategy
  • Define your benchmarks
  • Evaluate your emerging issues
  • Align your content and messaging
  • Maximize online engagement

More about brand & reputation

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Enrollment Strategy

Our team of experts provide you with proactive and timely audience insights and trends that enable your enrollment outreach to engage, identify, and resonate with prospective and admitted students. Together we partner with you to capture the data points that lead to engagement, trust, and enrollment growth for both primary and underserved audiences. 

  • Identify your prospects' needs
  • Adapt your enrollment strategy to meet audience trends
  • Resonate with your target audiences
  • Benchmark and monitor your EDI perceptions
  • Define your enrollment targets
More about enrollment strategy
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Strategic Planning & Organizational Strategy

Inform and identify your organizational strengths and opportunities based on social intelligence research and insights. Our experts evaluate and prioritize your resources to achieve campus goals and support you in using strategies and insights to align cross-campus initiatives.

  • Define the ROI of your education and campus experience
  • Align strategic planning with audience needs
  • Measure the success of your strategic plan

More about strategic planning