Social intelligence enables you to uncover your stakeholders' voices and use their sentiments and expectations to inform your mission and goals, and align with your audience. It's a faster, more fluid, and more authentic form of research compared to traditional methods, such as focus groups, interviews, surveys, or audience panels.
Deepen your understanding of your community—particularly those whose voices are marginalized or are underrepresented.
Know when a crisis is on the horizon so you can monitor the issue in real-time, ensure campus safety, and mitigate brand impact.
