Understand what social listening is, the types of social listening, the benefits, and specific higher ed outcomes, along with an example of social listening at work.
Gain a better understanding of what social listening is and why you should do it on your campus. You'll even find some free tools to get started.
Deepen your understanding of your community—particularly those whose voices are marginalized or are underrepresented.
Better understand your baseline conversation with ongoing analysis that establishes benchmarks and spots trends over time.
Use rich sources of data to find answers to critical campus questions so you can make data-informed decisions on key priorities for your campus.
Know when a crisis is on the horizon so you can monitor the issue in real-time, ensure campus safety, and mitigate brand impact.
Analyze your campus's online conversation behavior against a comparable sample using metrics that matter.
