O U R W O R K
Case Studies
We can tell you what it's like to work with us, but we know it means more coming from our strategic partners themselves. Our case studies highlight how campuses use social intelligence, including their challenges and goals, strategy and approach, and results. If you have questions, reach out to learn more.
Duquesne University
The social media and media relations team at Duquesne University contributes to developing audience-centric strategic communications plans for the university and continues to help senior leaders understand how social and earned media conversation contribute to the university’s goals. The team works to build brand alignment and data-informed communication strategies to expand strategic capacity.
4-Year Private University | Pittsburgh, PA
The Society for College and University Planning (SCUP)
SCUP is a 4,000-member professional organization dedicated to integrated planning in higher education. Their goal is to use a data-informed process to change the way higher education professional associations deliver value. The association is poised for delivering on this goal with a transformation strategy that’s centered on the needs of its current and future members—and the students they serve.
Higher Education Professional Organization | Ann Arbor, MI
Rosalind Franklin University
Rosalind Franklin University (RFU) is a graduate-only institution, focused on medical and health sciences with many niche programs and some with purposely small enrollment. The collaborative team is invested in improving their brand health and audience awareness, using a combination of human expertise, strategy, and insights to maximize progress on their partnership goals.
Private Graduate University | Chicago, IL
Utah Valley University
Utah Valley University’s (UVU) marketing and communications team is undergoing a strategic transformation. They’re focused on expanding brand awareness and developing a mission-aligned, outcome-driven strategy. The team is focused on brand health metrics and expanding their capacity to listen to and learn from their priority audiences as well as contextualize opportunities and risks.
4-Year Public University | Orem, UT
University of Arkansas–Fort Smith
The University of Arkansas–Fort Smith (UAFS) is building its reputation as a regional destination for high-quality, affordable education and the Strategic Communications team needs support so they can capitalize on opportunities to really reach, expand, and engage target audiences, as well as help internal constituents advocate and advance the brand.
4-Year Public University | Fort Smith, AR
University of Montana
The University of Montana was in the middle of shifting their focus to driving the brand experience. The team is working to better understand their brand equity so they can increase brand awareness before and after their brand launch and optimize the admissions journey and experience.
4-Year Public University | Missoula, MT
La Salle University
La Salle University wanted to understand external brand perceptions they could use to develop new marketing initiatives, refine their social media efforts, and enhance their recruitment strategy. With the data they got from an initial Brand Diagnostic service, they expanded their social listening efforts through a Strategic Partnership, building ongoing analysis and insights into their daily operations.
4-Year Private University | Philadelphia, PA
Butler University
Butler University wanted a deeper understanding of their internal and external online conversation, recurring themes that resonated with their key audiences, and how to enhance their strategic messaging to better align with campus goals.
4-Year Private University | Indianapolis, IN
