Conferences and Events

Session:

Using Marketing Data to Impact Institutional Decision Making

Panelists:

• Liz Gross
  Campus Sonar Founder and CEO
• Dr. Angela Polec
  Vice President of Marketing and Communications, La Salle University
• Gabriel Welsch
  Vice President for Marketing and Communications, Duquesne University

Session:

Social Media Metrics that Matter

Presenter:

Liz Gross, Campus Sonar Founder and CEO

To effectively communicate the impact of social media, it’s important to find ways to assess social media efforts against core campus goals, rather than only relying only on the metrics provided by platforms. This session covers the different types of metrics used to assess social media success, where to find them, and how to choose the appropriate metrics to report to various stakeholders.

Session:

Social Media Matters—You Can Prove It

Panelists:

• Liz Gross
  Campus Sonar Founder and CEO
• Anice Barbosa
  Integrated Marketing Specialist, Wheaton College
• Tony Dobies
  Senior Director of Marketing, West Virginia University
• Erin Supinka
  Associate Director for Digital Engagement, Dartmouth College