Events & Conferences
2024 Roundtable Discussion Series
Strategic Planning: Do Our Institutions Need a New Approach?
Strategic Planning | March 28 | 12:00 p.m. CT
Contributors
- Dr. Scott Cline
- Mike Moss
- Dominique Raymond
Hosted by Alastair Hayes
Campus Sonar Marketing Director
Brand Equity: How Do We Rebuild Trust?
Brand Strategy | April 15 | 12:00 p.m. CT
Contributors
- Dr. Edward Conroy
- Dr. Jay Jacobs
- Dr. Douglas Palmer
- Amber Sandall
Upcoming Topics
Expert contributors and registration links coming soon!
April 9 | Building Trust as a Higher Ed Leader: An Interactive Workshop for Presidents and Senior Leaders
May 6 |Enrollment: Are athletics and admissions compatible?
May 20 | Graduate Growth: How to find the right opportunities
June 3 | Brand Consistency: Who holds it all together?
Past Webinars and Roundtables
Roundtable: Brand Value: What's a College Degree Worth?
Host Alastair Hayes, Marketing Director
Contributors
- Dr. Terisa Riley, Chancellor, University of Arkansas–Fort Smith
- Dr. Katlin Swisher, Senior Strategist, Campus Sonar
- Alonda Thomas, Chief Communications Officer and Associate Vice President for Marketing and Communications, Jackson State University
- Mallory Willsea, Vice President of Marketing and Demand Generation, Element 451
Roundtable: Differentiating Our Institutions
Host Alastair Hayes, Marketing Director
Contributors
- Suzan Brinker, Co-founder & CEO of Viv Education, LLC and Fractional CMO at Assumption University
- Nicole Szymczak, Senior Director of Communications and Marketing for MSU Health Sciences
- Rob Zinkan, Vice President for Marketing Leadership at RHB
Webinar: Navigating Change
Social Insights for Organizational Progress
Presenter
- Liz Gross, Founder and CEO
Webinar: From Reputation to Recognition
Leveraging Admissions Audience Insights for Stronger Branding
Presenters
- Alastair Hayes, Marketing Director
- Katlin Swisher, Senior Strategist
Webinar: Cliff Jumping: Higher Ed's Best Chance for Survival
Host Liz Gross, Founder and CEO, Campus Sonar
Panelists
- Miles Davis, President, Linfield University
- Matthew Gann, Associate Vice Chancellor for Marketing, Digital Strategy, and Public Relations, Tennessee Board of Regents
- Teresa Valerio Parrot, Principal, TVP Communications
- DJ Pepito, Senior Director of Research and Innovation, Society for College and University Planning
Webinar: Beyond Higher Ed Trends
Prioritizing Relationships Over Algorithms
Presenters
- Rebecca Stapley, Marketing Manager
- Katlin Swisher, Senior Strategist
- Agassy Rodriguez, Social Media Data Analyst
Webinar: Audience-Centric Strategies to Differentiate Your Brand
Presenters
- Liz Gross, Founder and CEO, Campus Sonar
- Rebecca Stapley, Marketing Manager, Campus Sonar