Events & Conferences

2024 Roundtable Discussion Series

Strategic Planning: Do Our Institutions Need a New Approach?

Strategic Planning | March 28 | 12:00 p.m. CT

Contributors

  • Dr. Scott Cline
  • Mike Moss
  • Dominique Raymond
Alastair Hayes_Circle

Hosted by Alastair Hayes
Campus Sonar Marketing Director

Brand Equity: How Do We Rebuild Trust?

Brand Strategy | April 15 | 12:00 p.m. CT

Contributors

  • Dr. Edward Conroy
  • Dr. Jay Jacobs
  • Dr. Douglas Palmer
  • Amber Sandall

Upcoming Topics

Expert contributors and registration links coming soon!

April 9 | Building Trust as a Higher Ed Leader: An Interactive Workshop for Presidents and Senior Leaders

May 6 |Enrollment: Are athletics and admissions compatible?

May 20 | Graduate Growth: How to find the right opportunities

June 3 | Brand Consistency: Who holds it all together?

Past Webinars and Roundtables

Roundtable: Brand Value: What's a College Degree Worth?

Host Alastair Hayes, Marketing Director

Contributors

  • Dr. Terisa Riley, Chancellor, University of Arkansas–Fort Smith
  • Dr. Katlin Swisher, Senior Strategist, Campus Sonar
  • Alonda Thomas, Chief Communications Officer and Associate Vice President for Marketing and Communications, Jackson State University
  • Mallory Willsea, Vice President of Marketing and Demand Generation, Element 451

Roundtable: Differentiating Our Institutions

Host Alastair Hayes, Marketing Director

Contributors

  • Suzan Brinker, Co-founder & CEO of Viv Education, LLC and Fractional CMO at Assumption University
  • Nicole Szymczak, Senior Director of Communications and Marketing for MSU Health Sciences
  • Rob Zinkan, Vice President for Marketing Leadership at RHB

Webinar: Navigating Change

Social Insights for Organizational Progress

Presenter

  • Liz Gross, Founder and CEO

Webinar: From Reputation to Recognition

Leveraging Admissions Audience Insights for Stronger Branding

Presenters

  • Alastair Hayes, Marketing Director
  • Katlin Swisher, Senior Strategist

Webinar: Cliff Jumping: Higher Ed's Best Chance for Survival

Host Liz Gross, Founder and CEO, Campus Sonar

Panelists

  • Miles Davis, President, Linfield University
  • Matthew Gann, Associate Vice Chancellor for Marketing, Digital Strategy, and Public Relations, Tennessee Board of Regents
  • Teresa Valerio Parrot, Principal, TVP Communications
  • DJ Pepito, Senior Director of Research and Innovation, Society for College and University Planning

Webinar: Beyond Higher Ed Trends

Prioritizing Relationships Over Algorithms

Presenters

  • Rebecca Stapley, Marketing Manager
  • Katlin Swisher, Senior Strategist
  • Agassy Rodriguez, Social Media Data Analyst

Webinar: Audience-Centric Strategies to Differentiate Your Brand

Presenters

  • Liz Gross, Founder and CEO, Campus Sonar
  • Rebecca Stapley, Marketing Manager, Campus Sonar