Lindsey's background is in marketing, communications, and data analysis, and she holds market research in particular near and dear to her heart. She's been using social listening for research in the higher education industry since 2015, and enjoys using her expertise to help colleges and universities. Her favorite things include live music, dogs, and Netflix. She has a (hopefully endearing) habit of dropping "Arrested Development" and Mean Girls references into everyday conversations.
Rochelle’s favorite pastime is challenging the status quo. As an autodidact with a laser focus on process improvement, she’s almost never satisfied and her work is never done. Her passion to know and learn more cannot be matched or contained. Prior to Campus Sonar, she plied her analytical trade in the finance, legal, compliance, and biotech fields. When she isn’t reading up on the latest trends of organizational psychology, she’s probably fantasizing about her next international excursion.
Michelle Mulder is Campus Sonar's Content Strategist. She's been writing for higher education for more than 10 years and working in the educational publishing world for more than 20 years. She enjoys diving into the world of social listening and trying to keep up with the quick-witted, analytical Sonarians. When she's not writing, she spends time with her three teenagers who probably know more about social media than she does.
Amber brings expertise in marketing, communications, and data analysis and reporting to her role of managing Campus Sonar’s social listening research program and operations. With both agency and higher education experience, she enjoys unearthing actionable insights to help colleges and universities drive growth. When she's not thinking about research projects, Amber enjoys a good taco and a new book.
“When you talk, you are only repeating what you know; but when you listen, you may learn something new”– Dalai Lama. Traci’s quest to understand others’ perspectives stems from an early fascination with human behavior. Earning her degree in psychology, she thrives on analyzing meaningful conversations through social listening. Compounded with almost 12 years in the student loan industry, Traci has a passion to share insights for the advancement of higher education. When she's not analyzing conversations, she's engaging in them. As a social butterfly, Traci flutters between festivals, Zumba, and making new connections.