Meet the Team

We are higher ed experts with experience in functional areas like marketing and communications, undergraduate and graduate admissions, alumni affairs and development, student affairs, athletics, DEI, greek life, and student conduct. Nearly a third of our team has taught for-credit courses on campus—some are still active instructors. And we infuse experience gained outside of the higher education industry in areas like customer experience, marketing, publishing, community development, wellness, and market research. We can't wait to meet you!

Liz Gross

Dr. Liz Gross (she/her)

Founder and CEO

Liz specializes in creating entrepreneurial social media strategies in higher education and has a passion for empowering others, which she brings to colleges and universities as the founder and CEO of Campus Sonar.

Liz is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, and others; and is the author of two indispensable guides for higher ed: The Higher Ed Social Listening Handbook and Fundamentals of Social Media Strategy: A Guide for College Campuses.

Liz has more than 15 years’ experience in higher education, spanning the private and public sector (including the University of Wisconsin campuses in Milwaukee and Waukesha). Since 2013, she’s focused on driving social listening forward as a source of business intelligence in higher education. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Amber Sandall

Amber Sandall (she/her)

Associate Vice President of Client Services

Amber finds meaning as a coach, collaborator, and leader who is data-informed and people centered. As a part of Campus Sonar’s leadership team, she helps bring the agency’s vision to life by partnering with a talented team of strategists and analysts who work directly with clients in support of advocating for change on campus. When she’s not thinking about how to delight clients or answer complex research questions, Amber enjoys a good taco, a new book, and a walk with her doggo. Amber is an award-winning pioneer in The Social Intelligence Insider 50 and holds a Masters in Business Administration, with a certificate in entrepreneurship, from the University of Wisconsin–Madison.

Kelsey Stockton

Kelsey Stockton (she/her)


With more than 10 years of experience working with orientation and enrollment management, housing and residence life, and cross-campus partnerships, Kelsey has worked with public and private institutions on diverse projects and initiatives. Always looking for opportunities to strengthen campus work, she is motivated by the power of data to tell compelling stories and improve decision-making. Outside of work, Kelsey enjoys volunteering with local groups and cheering on the Milwaukee Brewers with her family.



Loren Bass (She/Her)


With experience at a variety of institution types—HBCU, HSI, regional universities, and private institutions—Loren’s career spans student affairs and enrollment management. She loves to stay abreast of industry trends and uses creative engagement with various higher ed professionals. Loren holds a Bachelor of Communications degree with an emphasis in speech communications and public relations, and Master of Education in Higher Education Leadership from Valdosta State University. In her spare time she enjoys hikes near waterfalls, entrepreneurship, and international travel. 

Keagan Miller

Keagan Miller (She/Her)


With more than 10 years experience in higher education, Keagan has supported departments ranging from admissions to alumni relations at public and private institutions. By day she’s investigating clients' most pressing questions, but by night you can find her spending time with family, supporting her favorite nonprofit organizations, and exploring all that St. Louis has to offer (aka eating all of the toasted ravioli she can get her hands on).

Agassy Rodriguez

Agassy Rodriguez (he/him)

Social Intelligence & Insights Manager

A defender of the Oxford comma, Agassy is interested in how technology and data can be used to support the missions of institutions and improve public trust in higher education. During his time working in higher ed, Agassy designed and led assessment efforts and developed engagement programs for students. When he’s not running boolean queries, Agassy loves spending time with his partner, chasing after his dog and cat, hiking, or playing video games.


José Medrano López (He/Him)

Social Intelligence & Insights Analyst

José is passionate about drawing actionable insight from raw data. He’s known for his attention to detail and his thoughtful approach to data analysis. When he's not digging through data you can find José out on a run, eating out, or learning meteorology. 




Erika McDowell (She/Her)

Social Intelligence & Insights Analyst

Following roles in small businesses and nonprofits, Erika has more than a decade of social media management experience and eight years in higher ed advancement and alumni relations. She’s motivated by mining data for insights that support clients in optimizing their storytelling and decision making. Beyond querying the internet, you may find Erika exploring the outdoors with her husband, knitting, or in the garden with the chickens. 


Jessica Houston (she/her)

Social Intelligence & Insights Analyst—Cultural Competency Specialization

Jessica has over a decade of experience in communication and higher ed, spanning a variety of areas in student and academic affairs.  As a Sonarian she is immersed in making sense of digital storytelling and online narratives. Outside of work she loves spending time with her family and friends eating, playing board games, and laughing until their sides hurt. She also serves on a few non-profit boards and loves a good TV binge with snacks.


Michelle Mulder

Michelle Mulder (She/Her)

Senior Content Strategist

Michelle builds, manages, and creates content that aligns with the Campus Sonar brand. Michelle works with the entire team to understand our audiences’ needs and provide content to help them make an informed decision. With more than ten years of higher education experience and 20 in educational publishing, Michelle enjoys the ongoing learning environment of Campus Sonar. In her spare time she loves spending time with her family, reading, barre class, and her dog Harvey.