Meet the Team
The Campus Sonar team loves digging through and analyzing data, and finding solutions that make our clients happy. They combine new technologies and tools with proven methods to drive results. They thrive on finding nuggets of information that open the door to something bigger. This is Campus Sonar.
Founder & CEO
Dr. Liz Gross (she/her)
Founder and CEO
Liz specializes in creating entrepreneurial social media strategies in higher education and has a passion for empowering others, which she brings to colleges and universities as the founder and CEO of Campus Sonar.
Liz is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, and others; and is the author of two indispensable guides for higher ed: The Higher Ed Social Listening Handbook and Fundamentals of Social Media Strategy: A Guide for College Campuses.
Liz has more than 15 years’ experience in higher education, spanning the private and public sector (including the University of Wisconsin campuses in Milwaukee and Waukesha). Since 2013, she’s focused on driving social listening forward as a source of business intelligence in higher education. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.
Client Services Team
Amber Sandall (she/her)
Director of Client Services
Amber finds meaning as a coach, collaborator, and leader who is data-informed and people centered. As a part of Campus Sonar’s leadership team, she helps bring the agency’s vision to life by partnering with a talented team of strategists and analysts who work directly with clients in support of advocating for change on campus. When she’s not thinking about how to delight clients or answer complex research questions, Amber enjoys a good taco, a new book, and a walk with her doggo. Amber is an award-winning pioneer in The Social Intelligence Insider 50 and holds a Masters in Business Administration, with a certificate in entrepreneurship, from the University of Wisconsin–Madison.
Darron Bunt (She/Her)
Social Media Data Analyst
Darron’s background includes stops in non-profits, sport, and higher education, and at each stage of her career she strives to use research and analysis to inform recommendations and facilitate positive change. When Darron isn’t busy being a huge data nerd, you’ll find her lifting heavy things, getting lost in the woods, and making memories with her family.
Agassy Rodriguez (he/him)
Social Media Data Analyst
A defender of the Oxford comma, Agassy is interested in how technology and data can be used to support the missions of institutions and improve public trust in higher education. During his time working in higher ed, Agassy designed and led assessment efforts and developed engagement programs for students. When he’s not running boolean queries, Agassy loves spending time with his partner, chasing after his dog and cat, hiking, or playing video games.
Dr. Katlin Swisher (she/her)
Katlin is dedicated to using data and storytelling to help campuses build trust with their audiences, support strategic planning and branding efforts, and inform organizational change. During her decade of on-campus experience, she led initiatives and programming in enrollment management, orientation and transition, and marketing communications. She holds a Doctor of Philosophy and Master of Arts in higher education administration and a Bachelor of Science in journalism. She also teaches media and leadership studies and has presented research at numerous national conferences. In her spare time, you can find her hiking in West Virginia’s beautiful state parks and traveling the world as a clarinetist with the West Virginia University Alumni Band.
Bri Krantz (She/Her)
With a passion for connecting dots and trying new things, Bri has spent the last decade exploring the ever-changing world of marketing, mostly focused in higher ed. Her career developed from technical writing into marketing, giving her a unique perspective into both the technical and creative aspects of working with audiences and finding answers to their needs. The common themes Bri has come to hold onto throughout it all are empathy, compassion, curiosity, and the need to have a deep heckin’ love of writing. In her spare time, Bri enjoys reading, writing, yoga, coffee and/or wine, video games, and anything involving animals.
Loren Branch (he/him)
Demand Generation Strategist
With five years of experience in higher education marketing and communications, Loren brings well-rounded experience in both academics and student affairs with an unrelenting empathy for on-campus staff. At Campus Sonar, he utilizes inbound strategies to help our audiences see the connection between their pain points and our solutions. Between playing with his Goldendoodle and enjoying TV and film, you’ll catch Loren collecting Funko Pops, looking for his next concert ticket, and connecting with community.
Michelle Mulder (She/Her)
Senior Content Strategist
Michelle builds, manages, and creates content that aligns with the Campus Sonar brand. Michelle works with the entire team to understand our audiences’ needs and provide content to help them make an informed decision. With more than ten years of higher education experience and 20 in educational publishing, Michelle enjoys the ongoing learning environment of Campus Sonar. In her spare time she gets a break from her college student son and two high school daughters by reading, going to barre class, and catching up on movies and TV shows with her husband.
Rebecca Stapley (She/Her)
STREAM Product Marketing Manager
Rebecca has a passion for research-driven higher ed marketing and enrollment strategies with a strong foundation in community building and audience-centered approaches. With over a decade of industry experience, she has a proven track record for aligning strategies with institutional goals and values. While on campus, Rebecca led student content and community growth initiatives supporting enrollment and central marketing teams. She also served as strategist and project manager for the college’s Giving Day while launching a new partnership between alumni and marketing. Rebecca holds a Master’s Degree in Integrative Marketing and Communications and is a noted public speaker at various higher education conferences. Rebecca is a yoga teacher outside of her day job and loves spending time in nature with her husband and their dogs, Gus and Ella.