Meet the team

We’re your partners, guiding your higher ed leadership team to research-led transformation. As higher ed experts we have more than 35 years of experience in all areas across campus, including admissions, student affairs, DEI, marketing, alumni affairs, housing, instruction, and research. 

We infuse our higher ed expertise with experience gained outside of the industry in areas like customer experience, marketing, publishing, community development, wellness, and market research. Since 2017 we’ve worked with over 100 higher education organizations to center audience insights in their strategy and build capacity for organizational transformation and innovation. 

All of the team members who’ll support you have extensive on-campus experience and proven competency in social listening and strategy. Your dedicated team will work with you to make sense of the data, tailor it for the appropriate campus and other stakeholders, and build in actionable guidance to meet your goals.

Learn more

Four Sonarians standing, some with Campus Sonar gear and one holding a notebook with logo
Liz Gross

Liz Gross (she/her)

Founder and CEO

Squiggle

Liz specializes in creating entrepreneurial social media strategies in higher education and has a passion for empowering others, which she brings to colleges and universities as the founder and CEO of Campus Sonar.

Liz is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, and others; and is the author of two indispensable guides for higher ed: The Higher Ed Social Listening Handbook and Fundamentals of Social Media Strategy: A Guide for College Campuses.

Liz has more than 15 years’ experience in higher education, spanning the private and public sector (including the University of Wisconsin campuses in Milwaukee and Waukesha). Since 2013, she’s focused on driving social listening forward as a source of business intelligence in higher education. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

AmberSandall_Circle

Amber Sandall (she/her)

Vice President of Client Strategy and Operations

Squiggle

Amber finds meaning as a coach, collaborator, and leader who is data-informed and people centered. As a part of Campus Sonar’s leadership team, she helps bring the agency’s vision to life by partnering with a talented team of strategists and analysts who work directly with clients in support of advocating for change on campus. When she’s not thinking about how to delight clients or answer complex research questions, Amber enjoys a good taco, a new book, and a walk with her doggo. Amber is an award-winning pioneer in The Social Intelligence Insider 50 and holds a Masters in Business Administration, with a certificate in entrepreneurship, from the University of Wisconsin–Madison.

Michelle Mulder

Michelle Mulder (she/her)

Marketing Manager

Squiggle

Michelle develops and executes our marketing strategy, with a focus on lead generation and nurturing. With more than 15 years of higher education experience and 25 in educational publishing, Michelle enjoys the ongoing learning environment of Campus Sonar and the opportunity to apply her deep expertise in content development. In her spare time she loves spending time with her family, reading, barre class, and her dog Harvey.

Agassy Rodriguez

Agassy Rodriguez (he/him)

Social Intelligence & Insights Manager

Squiggle

A defender of the Oxford comma, Agassy is interested in how technology and data can be used to support the missions of institutions and improve public trust in higher education. During his time working in higher ed, Agassy designed and led assessment efforts and developed engagement programs for students. When he’s not running boolean queries, Agassy loves spending time with his partner, chasing after his dog and cat, hiking, or playing video games. 

Kelsey Stockton

Kelsey Stockton (she/her)

Senior Strategist

Squiggle

With more than 10 years of experience working with orientation and enrollment management, housing and residence life, and cross-campus partnerships, Kelsey has worked with public and private institutions on diverse projects and initiatives. Always looking for opportunities to strengthen campus work, she is motivated by the power of data to tell compelling stories and improve decision-making. Outside of work, Kelsey enjoys volunteering with local groups and cheering on the Milwaukee Brewers with her family.

Keagan Miller

Keagan Miller (she/her)

Strategist

Squiggle

With more than 10 years experience in higher education, Keagan has supported departments ranging from admissions to alumni relations at public and private institutions. By day she’s investigating clients' most pressing questions, but by night you can find her spending time with family, supporting her favorite nonprofit organizations, and exploring all that St. Louis has to offer (aka eating all of the toasted ravioli she can get her hands on).

Jose Medrano Lopez

José Medrano López (he/him)

Social Intelligence & Insights Analyst

Squiggle

José is passionate about drawing actionable insight from raw data. He’s known for his attention to detail and his thoughtful approach to data analysis. When he's not digging through data you can find José out on a run, eating out, or learning meteorology. 

Erika McDowell

Erika McDowell (she/her)

Social Intelligence & Insights Analyst

Squiggle

Following roles in small businesses and nonprofits, Erika has more than a decade of social media management experience and eight years in higher ed advancement and alumni relations. She’s motivated by mining data for insights that support clients in optimizing their storytelling and decision making. Beyond querying the internet, you may find Erika exploring the outdoors with her husband, knitting, or in the garden with the chickens. 

Two Sonarians, a man and a woman, standing, the woman is holding a laptop with graphs on the screen

Ready to get started?

Connect with our team

Two Sonarians standing, a man and a woman, the woman is holding a notebook with the Campus Sonar logo