Meet the Team
The Campus Sonar team loves digging through and analyzing data, and finding solutions that make our clients happy. They combine new technologies and tools with proven methods to drive results. They thrive on finding nuggets of information that open the door to something bigger. This is Campus Sonar.
Founder & CEO
Dr. Liz Gross
Founder and CEO
Campus Sonar is led by Dr. Liz Gross, a recognized expert, data-driven marketer, and higher education researcher. Liz specializes in creating entrepreneurial social media strategies in higher education and has a passion for teaching, which she brings to colleges and universities as the founder and CEO of Campus Sonar.
Liz is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, and others.
Liz has more than 15 years’ experience spanning the private and public sector (including the University of Wisconsin campuses in Milwaukee and Waukesha) and in 2013 she launched a successful social listening program at Ascendium (formerly Great Lakes Higher Education Corporation). Since then, she has been focused on driving social listening forward as a source of business intelligence in higher education. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.
Business Development Team
Business Development Manager, Team Lead
Steve is Campus Sonar’s Business Development Manager. A natural marketer and relationship builder, Steve has spent more than ten years in higher education, in both campus and agency environments. In the past five years, Steve successfully launched a student-blogging platform, an agency podcast, and a higher education online magazine, all with a mission to bring people together through content. At Campus Sonar, Steve leads the business development efforts, working with campus professionals to identify appropriate social listening programs that will help meet strategic institutional goals. An amateur runner and professional donut connoisseur, you can often find him on Twitter posting Seinfeld gifs.
Nicole is Campus Sonar's Account Executive. She helps institutions identify key areas for social listening data and expertise to inform strategic marketing decisions, and works with Steve to establish new business development strategies. Nicole holds a special place in her heart for all things innovative in higher education, with prior experience at a leading admissions CRM company and as a first-generation college student herself. When she's not busy influencing the higher ed industry and building relationships, she's curating charcuterie boards or practicing her tarot reading skills.
Client Success Team
Client Success Manager, Team Lead
Beth is the Client Success Manager at Campus Sonar. She brings a deep commitment to data-informed decision making that is rooted in more than 20 years of professional marketing and communications experience, nearly 15 of which have been in higher education. At Campus Sonar, her analytical approach to strategic and creative work helps our clients apply the insights gleaned from data to more effectively and efficiently achieve their institutional goals. In her free time, Beth enjoys mountain biking on local trails with her husband and two children.
Rebecca is a Strategist at Campus Sonar. She has spent more than nine years in higher education enrollment and marketing, honing her skills and passion for delivering results driven strategy that aligns with institutional goals and values. While on campus, Rebecca piloted a student blog targeted towards prospective students and managed a team of student content creators who added their authentic voice to help tell the college story. She also served as strategist and project manager for the college’s Giving Day and launched a new strategic partnership between alumni and marketing focused on social media. Rebecca holds a Master’s Degree in Integrative Marketing and Communications and is a noted public speaker who has presented at various higher education conferences. Outside of her day job, Rebecca is a yoga teacher and health coach. She loves being cozy and spending time in nature with her husband and their dogs, Gus and Ella.
Research Manager, Team Lead
Amber brings expertise in marketing, communications, and data analysis and reporting to her role of managing Campus Sonar’s social listening research program and team of Social Media Data Analysts. With agency and higher education experience, Amber has conducted market research that informed strategic marketing, communications, and business decisions. In her role as Research Manager, Amber and her team perform social listening research customized to each institution and collaborate with the Client Success team to unearth actionable insights that inform our campus partner’s institutional goals. When she's not thinking about research projects or learning about business administration in her MBA program, Amber enjoys a good taco and a new book.
Social Media Data Analyst
Amanda is a Social Media Data Analyst at Campus Sonar. After spending years conducting 4K-12 and higher education research and analysis, Amanda returns to her original and irresistible interest in higher education. This, along with Amanda’s fondness for data exploration across various platforms and fascination in harnessing the power of social media, led her to Campus Sonar where she has the privilege of analyzing and monitoring social media data in service of identifying meaningful insights to drive institutional decision-making. When not indulging her inner nerd, you can find Amanda brunching, crafting, reading, or planning home projects with her husband.
Social Media Data Analyst
Reed is a Social Media Data Analyst at Campus Sonar. Originally from the DC Metro area, Reed studied economics at the University of Maryland, where he familiarized himself with how to conduct primary research and synthesize quantitative data to support an argument. Reed's passion for education led to his involvement in local youth organizations as well as becoming a tutor for underprivileged youth during college. Today, he works to monitor and develop social insights with the Campus Sonar team, striving to better understand how social listening can help our clients. After work, you can find him playing pickup basketball at the park or cooking one of his favorite meals at home.
Social Media Data Analyst
Sarah is a Social Media Data Analyst for Campus Sonar. She's a recent graduate of the University of Michigan, concentrating in Cognitive Science and Marketing. Sarah is fascinated with the underlying influences impacting human behavior and how social listening can be leveraged to enact positive change on college campuses. As a running and ice cream enthusiast, she is excited to discover all that Madison has to offer!
Marketing Manager, Team Lead
Bri is Campus Sonar's Marketing Manager. With a passion for connecting dots and creating meaningful strategy, she has spent the last near decade in various marketing and communications positions, mostly focused in higher education. As part of Campus Sonar’s marketing team, Bri works closely with all facets of the business, striving to understand what our audiences want and to meet them on their journey. In her spare time, Bri enjoys yoga and hanging out with her cat, which are not always separate endeavors.
Demand Generation Specialist
Michelle is Campus Sonar's Content Strategist, building, managing, and creating content that aligns with the Campus Sonar brand. Michelle works with the entire team to understand our audiences’ needs and provide content to help them make an informed decision. With more than ten years of higher education experience and 20 in educational publishing, Michelle enjoys the ongoing learning environment of Campus Sonar. In her spare time she gets a break from her college student son and two high school daughters by reading, going to barre class, and catching up on movies and TV shows with her husband.
Gillian is Campus Sonar’s Visual Designer. She’s a designer and painter with a love of color, the doodles in the margins, and unconventional creative solutions! Gillian received her Bachelor’s Degree in Fine Art from the University of Wisconsin–Madison with an emphasis in Graphic Design. Gillian has worked in, and created design in a variety of different settings across the Midwest, from youth programming, to a human resources start-up, to a healthcare non-profit, and more. When she’s not in the office, she can be found tending to her houseplants, playing video games, and playing tennis.