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Blog Posts

• Social Media Demographics for Higher Ed—2022
• CMOs Pushing Boundaries and Seeing Results
• Using Social Listening to Inform a Student Journey Map
• We're Measuring Social Media Wrong
• What's Normal? Benchmarking Higher Ed Social Media

Recent Newsletters

• September 2022: Demographic Cliff: The Quiet Part Out Loud
• August 2022: Find Balance
• July 2022: Lead with Purpose
• May 2022: Serve Before You Celebrate

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Social Strategy Fundamentals 

Level up your social media strategy game with our new training series! Each monthly, on-demand episode explores core topics from our popular book, including a discussion session with Sonarians and guest experts who provide insights into what makes social media so nuanced and fundamental on campus. Learn more and register here!