Conferences and Events
2021 Virtual Events
If you’re looking for an industry expert to speak at an upcoming event or lead a workshop, check out our current speakers, common topics, and pricing.
CUPRAP Spring Professional Development Series—Day 2
April 16, 2021 • Online
Session:
Using Marketing Data to Impact Institutional Decision Making
Panelists:
- Liz Gross
Campus Sonar Founder and CEO - Dr. Angela Polec
Vice President of Marketing and Communications, La Salle University - Gabriel Welsch
Vice President for Marketing and Communications, Duquesne University
HighEdWeb Analytics Summit
April 29, 2021 • Online
Session:
Social Media Metrics that Matter
Presenter:
Liz Gross, Campus Sonar Founder and CEO
To effectively communicate the impact of social media, it’s important to find ways to assess social media efforts against core campus goals, rather than only relying only on the metrics provided by platforms. This session covers the different types of metrics used to assess social media success, where to find them, and how to choose the appropriate metrics to report to various stakeholders.
CUPRAP Spring Professional Development Series—Day 3
May 12, 2021 • Online
Session:
Social Media Matters—You Can Prove It
Panelists:
- Liz Gross
Campus Sonar Founder and CEO - Anice Barbosa
Integrated Marketing Specialist, Wheaton College - Tony Dobies
Senior Director of Marketing, West Virginia University - Erin Supinka
Associate Director for Digital Engagement, Dartmouth College