You want to use social conversation to drive outcomes like enrollment, brand awareness, and alumni development—we want to help decipher the signal from the noise.
Campus Sonar is a specialized social listening agency that empowers colleges and universities to find and analyze conversations that matter, seize engagement opportunities, and develop data-informed strategies.
Social listening is a strategic investment to get closer to your students, audience, and community. Whether you're interested in reputation management, proactive customer service, competitive analysis, or audience research, you need to effectively monitor social media. This means more than keeping up with Twitter and your campus Facebook page and groups. No matter how many staff you have, you can't find all the mentions of your institution across 80 million+ online sources without social listening software and skilled analysts. That's where Campus Sonar comes in.
Obtain insights from online conversations with no stress to you.
Support the development of a strategic approach to social media and reputation management.
Draw on thought leadership, higher education expertise, and the use of leading social listening technologies.
We identify your high-priority needs—and our highly-qualified analysts build custom queries and analyze online conversation data to deliver actionable insights and automated alerts.
Your social listening will be prioritized and strategic, and support multiple areas on campus, such as reputation management, brand benchmarking, enrollment services, and market research.
Campus Sonar offers flexible, project-based services that fulfill short-term needs or ongoing partnership services that provide lasting value. Whether you need a few tools to supplement your own social efforts, or a full-blown program and analysis, our analysts provide expert strategy and guidance to fit your needs.
The Campus Sonar team loves digging through and analyzing data, and finding solutions that make our customers happy. They combine new technologies and tools with proven methods to drive results. They thrive on finding nuggets of information that open the door to something bigger. This is Campus Sonar.
Amber brings expertise in marketing, communications, and data analysis and reporting to her role of managing Campus Sonar’s social listening research program and operations. With both agency and higher education experience, she enjoys unearthing actionable insights to help colleges and universities drive growth. When she's not thinking about research projects, Amber enjoys a good taco and a new book.
Emily's interest in analysis began when she took her enjoyment of sports to another level by eagerly keeping stats in a notebook during NBA games. Prior to working as a writer, Emily was a financial analyst, contract analyst, and pricing analyst in Texas, Idaho, and Wisconsin. Outside of work, Emily feeds her wanderlust and interest in photography by traveling abroad and stateside, strategically checking state capitol buildings off her list on the way to her goal of visiting all 50.
Rochelle’s favorite pastime is challenging the status quo. As an autodidact with a laser focus on process improvement, she’s almost never satisfied and her work is never done. Her passion to know and learn more cannot be matched or contained. Prior to Campus Sonar, she plied her analytical trade in the finance, legal, compliance, and biotech fields. When she isn’t reading up on the latest trends of organizational psychology, she’s probably fantasizing about her next international excursion.