Chart a New Course

You want to use social conversation to drive outcomes like enrollment, brand awareness, and alumni development—we want to help decipher the signal from the noise.

Campus Sonar is a specialized social listening agency that empowers colleges and universities to find and analyze conversations that matter, seize engagement opportunities, and develop data-informed strategies.

The Power of Social Listening

Social listening is a strategic investment to get closer to your students, audience, and community. Whether you're interested in reputation management, proactive customer service, competitive analysis, or audience research, you need to effectively monitor social media. This means more than keeping up with Twitter and your campus Facebook page and groups. No matter how many staff you have, you can't find all the mentions of your institution across 80 million+ online sources without social listening software and skilled analysts. That's where Campus Sonar comes in.

We Provide Actionable Insight to Ignite Campus Strategy

We identify your high-priority needs—and our highly-qualified analysts build custom queries and analyze online conversation data to deliver actionable insights and automated alerts.

Your social listening will be prioritized and strategic, and support multiple areas on campus, such as reputation management, brand benchmarking, enrollment services, and market research.


Campus Sonar Services

Campus Sonar offers flexible, project-based services that fulfill short-term needs or ongoing partnership services that provide lasting value. Whether you need a few tools to supplement your own social efforts, or a full-blown program and analysis, our analysts provide expert strategy and guidance to fit your needs.

project Project-based Services

Social Listening Snapshot

Issue Monitoring

Audience Insights Research

Social Listening Program Launch Consulting

subscription Partnership Services

Social Listening Program Management

Engagement Opportunity Alert

 Social Listening Insights

Campus Sonar's monthly newsletter offers information about social listening—often before it's live on our website or blog. Brain Waves keeps you on the pulse of social listening and higher education so you continue to develop your social strategy and drive campus results.

Subscribe to Brain Waves!


Our Team

The Campus Sonar team loves digging through and analyzing data, and finding solutions that make our customers happy. They combine new technologies and tools with proven methods to drive results. They thrive on finding nuggets of information that open the door to something bigger. This is Campus Sonar.

Campus Sonar: 
Higher Ed Expertise Applied

Campus Sonar is powered by Great Lakes, an education solutions company that has been a trusted campus partner for 50 years. Beyond our extensive history and expertise in higher education, Great Lakes has been at the forefront of social listening.

The Campus Sonar team of highly qualified analysts is ready to help you jump a significant hurdle–going from raw data to actionable insights to drive strategies.

Liz Gross

Dr. Liz Gross
Campus Sonar Director

Campus Sonar is led by Dr. Liz Gross, a recognized expert, data-driven marketer, and higher education researcher. She launched a successful social listening program at Great Lakes in 2013 and has since been focused on driving social listening forward as a source of business intelligence in higher education. She is a frequent presenter at higher education conferences and is a published author on the topic.

Connect with Campus Sonar

See Campus Sonar present at conferences and events across the country, or stop and visit the team in our exhibit booth.

Conference Date Location Topic or Event Presentation Time
NACAC September  27-29, 2018 Salt Lake City, UT

Beyond Hashtags: Creating Social Success in a Dynamic Landscape

Exhibit Hall, Booth 106

September 27, 8:30 a.m.-11:30 a.m. 
CUPRAP Fall East October 15, 2018 Philadelphia, PA

Using Social Media Insights to Drive Offline Outcomes

ListenUpEDU October 17-18, 2018 Chicago, IL

Speaking Session

Conference Curator

HighEdWeb October 21-24, 2018 Sacramento, CA

Are You Addicted to Data? Balancing Heart and Mind in Your Content Strategy

Co-presentation with Andrew Cassel.

October 22, 9:30 a.m.-10:15 a.m.
AMA November 4-7, 2018 Orlando, FL

Trends and Tactics for Higher Ed Executives on Social Media (And the People who Support Them)

Exhibit Hall, Booth 504

November 5, 10:15.m.-11:45 a.m.
AACRAO SEM November 11-14, 2018 Washington, DC

Exhibit Hall

CASE V December 9-11, 2018 Chicago, IL

Exhibit Hall