Chart a New Course

You want to use social conversation to drive outcomes like enrollment, brand awareness, and alumni development—we want to help decipher the signal from the noise.

Campus Sonar is a specialized social listening agency that empowers colleges and universities to find and analyze conversations that matter, seize engagement opportunities, and develop data-informed strategies.

The Power of Social Listening

Social listening is a strategic investment to get closer to your students, audience, and community. Whether you're interested in reputation management, proactive customer service, competitive analysis, or audience research, you need to effectively monitor social media. This means more than keeping up with Twitter and your campus Facebook page and groups. No matter how many staff you have, you can't find all the mentions of your institution across 80 million+ online sources without social listening software and skilled analysts. That's where Campus Sonar comes in.

We Provide Actionable Insight to Ignite Campus Strategy
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Obtain insights from online conversations with no stress to you.

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Support the development of a strategic approach to social media and reputation management.

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Draw on thought leadership, higher education expertise, and the use of leading social listening technologies.

We identify your high-priority needs—and our highly-qualified analysts build custom queries and analyze online conversation data to deliver actionable insights and automated alerts.

Your social listening will be prioritized and strategic, and support multiple areas on campus, such as reputation management, brand benchmarking, enrollment services, and market research.
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Campus Sonar Services

Campus Sonar offers flexible, project-based services that fulfill short-term needs or ongoing partnership services that provide lasting value. Whether you need a few tools to supplement your own social efforts, or a full-blown program and analysis, our analysts provide expert strategy and guidance to fit your needs.

project Project-based Services

Social Listening Snapshot

Issue Monitoring

Audience Insights Research

Social Listening Program Launch Consulting

subscription Partnership Services

Social Listening Program Management

Engagement Opportunity Alert
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Our Team

The Campus Sonar team loves digging through and analyzing data, and finding solutions that make our customers happy. They combine new technologies and tools with proven methods to drive results. They thrive on finding nuggets of information that open the door to something bigger. This is Campus Sonar.

Campus Sonar: 
Higher Ed Expertise Applied

Campus Sonar is powered by Great Lakes, an education solutions company that has been a trusted campus partner for 50 years. Beyond our extensive history and expertise in higher education, Great Lakes has been at the forefront of social listening.

The Campus Sonar team of highly qualified analysts is ready to help you jump a significant hurdle–going from raw data to actionable insights to drive strategies.

Liz Gross

Dr. Liz Gross
Campus Sonar Director

Campus Sonar is led by Dr. Liz Gross, a recognized thought-leader, data-driven marketer, and higher education researcher. She launched a successful social listening program at Great Lakes in 2013 and has since been focused on driving social listening forward as a source of business intelligence in higher education. She is a frequent presenter at higher education conferences and is a published author on the topic.

Connect with Campus Sonar

See Campus Sonar present at conferences and events across the country, or stop and visit the team in our exhibit booth.

Conference Date Location Topic or Event Presentation Time
National Small College Enrollment Conference July 16-18, 2018 Louisville, KY

Coffee Break Session—How Social Listening Impacts Enrollment Outcomes

 July 18, 10:00 a.m.-10:30 a.m.
CASE Summer Institute July 23-27, 2018 Boston, MA

Faculty Member

  • Plenary Session: Is Social Listening Your Missing Ingredient
  • Social Media Strategy Workshop
  • Elective Session: Measure What Matters
  TBD
eduWeb Digital Summit July 23-25, 2018 San Diego, CA  Exhibit Hall, Booth 15  NA
NACAC September  27-29, 2018 Salt Lake City, UT

Beyond Hashtags: Creating Social Success in a Dynamic Landscape

Exhibit Hall, Booth 106

 September 27, 8:30 a.m.-11:30 a.m. 
ListenUpEDU October 17-18, 2018 Chicago, IL

Speaking Session

Conference Curator

 TBD
HighEdWeb October 21-24, 2018 Sacramento, CA

Are You Addicted to Data? Balancing Heart and Mind in Your Content Strategy?

Co-presentation with Andrew Cassel.

 October 22, 9:30 a.m.-10:15 a.m.
AMA November 4-7, 2018 Orlando, FL

Trends and Tactics for Higher Ed Executives on Social Media (And the People who Support Them)

Exhibit Hall, Booth 504

 November 5, 10:15 a.m.-11:45 a.m.
Ashley Tanner

Ashley Tanner Strategist

"If fairy dust is a thing, Ashley Tanner has it." A born listener, Ashley is the one who people open up to. She easily holds meaningful conversations with anyone, and enjoys helping others find opportunities for growth. Before joining Campus Sonar, Ashley served in several campus leadership roles in Career Services, Admissions, and Campus Administration. When Ashley isn't busy cultivating relationships, she enjoys listening to podcasts, hiking, and spending time with family.

Amber Sandall

Amber Sandall Research Manager

Amber brings expertise in marketing, communications, and data analysis and reporting to her role of managing Campus Sonar’s social listening research program and operations. With both agency and higher education experience, she enjoys unearthing actionable insights to help colleges and universities drive growth. When she's not thinking about research projects, Amber enjoys a good taco and a new book.

Emily Prell

Emily Prell Analyst

Emily's interest in analysis began when she took her enjoyment of sports to another level by eagerly keeping stats in a notebook during NBA games. Prior to working as a writer, Emily was a financial analyst, contract analyst, and pricing analyst in Texas, Idaho, and Wisconsin. Outside of work, Emily feeds her wanderlust and interest in photography by traveling abroad and stateside, strategically checking state capitol buildings off her list on the way to her goal of visiting all 50.

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Lindsey Hinkel Analyst

Lindsey's background is in marketing, communications, and data analysis, and she holds market research in particular near and dear to her heart. She's been using social listening for research in the higher education industry since 2015, and enjoys using her expertise to help colleges and universities. Her favorite things include live music, dogs, and Netflix. She has a (hopefully endearing) habit of dropping "Arrested Development" and Mean Girls references into everyday conversations.
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Rochelle Kulas Analyst

Rochelle’s favorite pastime is challenging the status quo. As an autodidact with a laser focus on process improvement, she’s almost never satisfied and her work is never done. Her passion to know and learn more cannot be matched or contained. Prior to Campus Sonar, she plied her analytical trade in the finance, legal, compliance, and biotech fields. When she isn’t reading up on the latest trends of organizational psychology, she’s probably fantasizing about her next international excursion.   

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Traci Sesko Analyst

“When you talk, you are only repeating what you know; but when you listen, you may learn something new”– Dalai Lama. Traci’s quest to understand others’ perspectives stems from an early fascination with human behavior. Earning her degree in psychology, she thrives on analyzing meaningful conversations through social listening. Compounded with almost 12 years in the student loan industry, Traci has a passion to share insights for the advancement of higher education. When she's not analyzing conversations, she's engaging in them. As a social butterfly, Traci flutters between festivals, Zumba, and making new connections.