Brand & reputation

Brand and reputation management is one of the earliest and most significant applications of social intelligence. Leveraging social insights empowers you to refine your brand positioning and enhance your strategy for a clearer understanding of how your campus is perceived and the ability to align marketplace perception with your strategic priorities.

Employ social intelligence to effectively assess your strengths and weaknesses, capitalize on your differentiators, mitigate detractors, and cultivate the essential value of trust.

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How we do it

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Brand development

Inform how your campus is perceived and discussed online and understand how to assess and prioritize opportunities gleaned from these insights.
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Brand positioning

Learn what prospective students, current students, alumni, and the general public say are your campus differentiators and detractors, including where your competitors fall, then assess and take action to lean into your strengths and mitigate your weaknesses.
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Brand management

Use quantitative and qualitative measurements to manage your brand online and understand how your brand pillars and messages perform in the market over time, and when to leverage trends or course correct.

Solve your brand challenges

Start with our Brand Equity Framework

Whatever your brand challenge is, you need data to drive your decision. We measure your brand equity to evaluate your audiences’ thoughts, feelings, and attitudes about your brand, then we turn the insights into actionable strategies you use to develop, position, and manage your brand.

Activate your brand equity

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How we use informed insights.

Partnering with us empowers your initiatives, leaving you to focus on turning strategy into action. Read how we use informed insights and what our clients say about adapting their strategies.

UVU Case Study

Create Audience-Centric Cohesion

Roundtable: Differentiating Our Institutions

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Let's connect

Start a conversation

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