Brand & reputation

Brand and reputation management is one of the earliest and most significant applications of social intelligence. Leveraging social insights empowers you to refine your brand positioning and enhance your strategy for a clearer understanding of how your campus is perceived and the ability to align marketplace perception with your strategic priorities.

Employ social intelligence to effectively assess your strengths and weaknesses, capitalize on your differentiators, mitigate detractors, and cultivate the essential value of trust.

Let's talk!

Two students popping out of a mobile phone with bullhorns and speech bubbles with text messages around the phone

How we do it

Banner with university logo, identity icon

Brand development

Inform how your campus is perceived and discussed online and understand how to assess and prioritize opportunities gleaned from these insights.
Target with arrow, icon

Brand positioning

Learn what prospective students, current students, alumni, and the general public say are your campus differentiators and detractors, including where your competitors fall, then assess and take action to lean into your strengths and mitigate your weaknesses.
Bar graph showing increasing trends, icon

Brand measurement

Use quantitative and qualitative measurements to manage your brand online and understand how your brand pillars and messages perform in the market over time, and when to leverage trends or course correct.

How we use informed insights.

Partnering with us empowers your initiatives, leaving you to focus on turning strategy into action. Read how we use informed insights and what our clients say about adapting their strategies.

UVU Case Study

Create Audience-Centric Cohesion

Roundtable: Differentiating Our Institutions

Two Sonarians, a man and a woman, standing, the woman is holding a laptop with graphs on the screen

Let's connect

Start a conversation

Two Sonarians standing, a man and a woman, the woman is holding a notebook with the Campus Sonar logo