Events & Conferences

2024 Conferences


November 10–13 | Las Vegas, NV 



2024 Roundtable Discussion Series

Graduate Enrollment Growth: How to Find the Right Opportunities


  • Shane Baglini, Senior Director of Marketing, Muhlenberg College
  • Loren Bass, Strategist, Campus Sonar
  • Keith Ramsdell, Vice President for Enrollment Management and Marketing, Ashland University

Brand Equity: How Do We Rebuild Trust?


  • Dr. Edward Conroy, Senior Policy Advisor, Education Policy Program, New America
  • Dr. Jay Jacobs, Vice Provost for Enrollment Management, University of Vermont
  • Dr. Douglas Palmer, President, Siena Heights University
  • Amber Sandall, Associate Vice President of Client Services,
    Campus Sonar

Strategic Planning: Do Our Institutions Need a New Approach?


  • Dr. Scott Cline, Senior Vice President, Enrollment Management & Auxiliary Services, California College of the Arts
  • Mike Moss, President, Society for College and University Planning (SCUP)
  • Dominique Raymond, Strategy Director, Lumina Foundation

Brand Value: What's a College Degree Worth?


  • Dr. Terisa Riley, Chancellor, University of Arkansas–Fort Smith
  • Dr. Katlin Swisher, Senior Strategist, Campus Sonar
  • Alonda Thomas, CCO and AVP for Marketing and Communications, Jackson State University
  • Mallory Willsea, VP of Marketing and Demand Generation, Element 451

Differentiating Our Institutions: What's Holding Us Back?


  • Suzan Brinker, Co-founder & CEO of Viv Education, LLC and Fractional CMO at Assumption University
  • Nicole Szymczak, Senior Director of Communications and Marketing for MSU Health Sciences
  • Rob Zinkan, Vice President for Marketing Leadership at RHB

Recorded Webinars

Navigating Change: Social Insights for Organizational Progress

Beyond Higher Ed Trends: Prioritize Relationships Over Algorithms

Audience-Centric Strategies to Differentiate Your Brand

Leverage Admissions Insights for Stronger Branding