Social Strategy Fundamentals | Campus Sonar

Social Strategy Fundamentals offers best practices, guidance, and community to expand your strategy and professional development. New and experienced social media pros benefit from advice and experiences from industry experts, shared experiences, and professional growth in an easy-to-digest format.

Each episode explores core topics from the book, including a discussion session with Sonarians and guest experts who provide insights into what makes social media so nuanced and fundamental on campus.

Developing a Program	Developing Content	Maintaining a Program	Managing a Program
Episode 1: Goals and Purpose Episode 2: Know Your Audience Episode 3: What Strategy Means Episode 4: Investing in Social Media—Budget Episode 6: Guidelines and Policies—5 Documents You Need	Episode 7: Finding Your Voice Episode 8: Curating and Creating Content Episode 9: Creating Accessible & Inclusive Content	Episode 10: Social Media Engagement Episode 11: Social Listening Episode 12: Paid Social Episode 13: Measuring Progress Episode 18: Wellness and Support	Episode 5: How Campus Executives Can Support Strategic Social Media Episode 14: Crisis Management & Communication Episode 15: Unifying Social on Campus Episode 16: Integrating Social Media Across Campus Episode 17: Supporting Executives on Social Media

Episode 1: Goals and Purpose

Root your social media strategy in clearly articulated goals that reflect your campus's values and priorities.

Track: Developing a Program

Episode 2: Know Your Audience

Define, find, and reach your audiences on social media.

Track: Developing a Program

Episode 3: What Strategy Means

Connect the dots between what you do and why you do it.

Track: Developing a Program

Episode 4: Investing in Social Media—Budget

Build a budget that supports a successful social media program.

Track: Developing a Program

Episode 5: How Campus Executives Can Support Strategic Social Media

Support strategic social media on your campus with five key inputs.

Track: Managing a Program

Episode 6: Guidelines and Policies—5 Documents You Need

Establish expectations and procedures for an effective social media program.

Track: Developing a Program

Episode 7: Finding Your Voice

Establish personality and consistency by finding your social media voice.

Track: Developing Content

Episode 8: Curating and Creating Content

Gather, share, create, and repurpose content that's aligned with your strategy and voice.

Track: Developing Content

Episode 9: Creating Accessible & Inclusive Content

May 2022

Ensure everyone can access your content.

Track: Developing Content

Episode 10: Social Media Engagement

June 2022

The how and why of interacting with your audience through social media.

Track: Maintaining a Program

Episode 11: Measuring Progress

July 2022

Effective measurement to assess progress towards your goals.

Track: Maintaining a Program

Episode 12: Paid Social

September 2022

Use paid social to reach new audiences.

Track: Maintaining a Program

Episode 13: Social Listening

October 2022

Use what's said to you and about you to inform your strategy.

Track: Maintaining a Program

Episode 14: Crisis Management & Communication

October 2022

Manage social media in crisis communications.

Track: Managing a Program

Episode 15: Unifying Social on Campus

November 2022

Establish a cohesive campus presence on social media.

Track: Managing a Program

Episode 16: Integrating Social Media Across Campus

December 2022

Coming Soon!