Level Up Your Social Media Strategy

Whether you're new to the field of Higher Ed Social Media or a seasoned pro, you'll find a lot of helpful information in this guidebook of condensed expert advice, resources, and lived experience. I know I will refer back to it for many of the situations we face in our jobs. Browse the sections, you won't regret it! Krista Boniface, Senior Social Media Specialist, University of Toronto

Every social media manager starting out in higher ed should read this book on Day 1. No matter your experience, it's a great introduction to social media in higher ed. It’ll give you the foundation you need in strategy, content, engaging, listening, and more, to do your job well. For those already managing social media accounts on campus, this book gives you an idea of what you might do next; it's the roadmap you need to make sure you're on track. The combination of expert contributors and unique examples make this book not just a good read but an opportunity for inspiration. Tony Dobies, Senior Director of Marketing, West Virginia University

Campus Sonar has published the definitive guide to harness social media on a college campus. At Marquette University, we're using it as a book club for weekly discussions among social media managers and communication professionals. I can’t speak highly enough about how it has opened up honest and productive conversations, spurred creative thinking and new ideas, and helped us all level up our work to serve students, families, and alumni. It’s a must read if you work in social media for universities. Tim Cigelske, Director of Integrated Content, Marquette University

This book is fast becoming a must for the desk of higher ed social media strategists. It provides some great insights as you are starting to build a social media strategy. It's one of those things that you can open to a random page every day to get some inspiration or to refocus. Andrew Cassel, Social Strategist and Content Producer, Middlebury College