Level Up Your Social Media Strategy

Monthly On-demand Training for Social Media Pros

You’ve read the strategy and best practices in our popular book, Fundamentals of Social Media Strategy. Now take your learning further with our new training series to level up your campus strategy with access to:

  • Professional Development
  • Real Campus Strategy
  • Best Practices
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A Training Series Based on Our Popular Book

Social Strategy Fundamentals offers best practices, guidance, and community to expand your strategy and professional development. New and experienced social media pros benefit from advice and experiences from industry experts, shared experiences, and professional growth in an easy-to-digest format. 

Each episode explores core topics from the book, including a discussion session with Sonarians and guest experts who provide insights into what makes social media so nuanced and fundamental on campus.

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Program Tracks

Developing a Program Developing Content Maintaining a Program Managing a Program
  • Episode 1: Goals and Purpose
  • Episode 2: Know Your Audience
  • Episode 3: What Strategy Means
  • Episode 4: Investing in Social Media—Budget
  • Episode 6: Guidelines and Policies—5 Documents You Need
  • Episode 7: Finding Your Voice
  • Episode 8: Curating and Creating Content
  • Episode 9: Creating Accessible & Inclusive Content
  • Episode 10: Social Media Engagement
  • Episode 11: Measuring Progress
  • Episode 12: Paid Social
  • Episode 13: Social Listening
  • Episode 18: Wellness and Support
  • Episode 5: How Campus Executives Can Support Strategic Social Media
  • Episode 14: Crisis Management & Communication
  • Episode 15: Unifying Social on Campus
  • Episode 16: Integrating Social Media Across Campus
  • Episode 17: Supporting Executives on Social Media

 

Available Episodes

All episodes will be available for on-demand viewing at your convenience.

Episode 1: Goals and Purpose

Root your social media strategy in clearly articulated goals that reflect your campus's values and priorities.

Track: Developing a Program

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Episode 2: Know Your Audience

Define, find, and reach your audiences on social media. 

Track: Developing a Program

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Episode 3: What Strategy Means

Connect the dots between what you do and why you do it.

Track: Developing a Program

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Episode 4: Investing in Social Media—Budget

Build a budget that supports a successful social media program.

Track: Developing a Program

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Episode 5:  How Campus Executives Can Support Strategic Social Media

Support strategic social media on your campus with five key inputs.

Track: Managing a Program

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Episode 6: Guidelines and Policies—5 Documents You Need

Establish expectations and procedures for an effective social media program.

Track: Developing a Program

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Episode 7: Finding Your Voice

Establish personality and consistency by finding your social media voice.

Track: Developing Content

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Episode 8: Curating and Creating Content

Gather, share, create, and repurpose content that's aligned with your strategy and voice.

Track: Developing Content

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Episode 9: Creating Accessible & Inclusive Content

Ensure everyone can access your content.

Track: Developing Content

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Episode 10: Social Media Engagement

The how and why of interacting with your audience through social media.

Track: Maintaining a Program

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Episode 11: Measuring Progress

Effective measurement to assess progress towards your goals.

Track: Maintaining a Program

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Episode 12: Paid Social

Use paid social to reach new audiences.

Track: Maintaining a Program 

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Episode 13: Social Listening

Use what's said to you and about you to inform your strategy.

Track: Maintaining a Program

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Complete a Track & Get a Certificate

Episodes are grouped into tracks to align your needs and goals with the training.

Taken together, the episodes walk you through how to approach your work strategically and help your campus leaders see the value and impact of your work. Complete all of the episodes in a track and receive a completion certificate and badges to share on social media.

What Attendees Are Saying

I carved out time at the end of the year to begin Campus Sonar's Social Strategy Fundamentals Training Series. I've watched three episodes and am already grateful for the helpful content and reminders before starting a new year! Danielle LeGare, Director of Content, University at Buffalo Graduate School of Education
Whether you're just starting out your career in social or you’ve been in the game for years, the training series is a massive asset! Combining Campus Sonar’s strategic expertise with insights and experience from higher ed communication professionals, you’ll walk away from each training equipped to take your strategy to the next level. You’ll think about the fundamentals of social media in new ways and be inspired to try new things. I cannot recommend it highly enough! Amelia Jantzi, Assistant Director of Marketing & Content Strategy University Communications, St. Lawrence University