Level Up Your Social Media Strategy

Monthly On-demand Training for Social Media Pros

You’ve read the strategy and best practices in our popular book, Fundamentals of Social Media Strategy. Now take your learning further with our new training series to level up your campus strategy with access to:

  • Professional Development
  • Real Campus Strategy
  • Best Practices

A Training Series Based on Our Popular Book

Social Strategy Fundamentals offers best practices, guidance, and community to expand your strategy and professional development. New and experienced social media pros benefit from advice and experiences from industry experts, shared experiences, and professional growth in an easy-to-digest format. 

Each episode explores core topics from the book, including a discussion session with Sonarians and guest experts who provide insights into what makes social media so nuanced and fundamental on campus.

Social Strategy Fundamentals Training Series (No Testimonials)

Available Episodes

All episodes will be available for on-demand viewing at your convenience.

Episode 1: Goals and Purpose

Root your social media strategy in clearly articulated goals that reflect your campus's values and priorities.

Track: Developing a Program

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Episode 2: Know Your Audience

Define, find, and reach your audiences on social media. 

Track: Developing a Program

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Episode 3: What Strategy Means

Connect the dots between what you do and why you do it.

Track: Developing a Program

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Episode 4: Investing in Social Media—Budget

Build a budget that supports a successful social media program.

Track: Developing a Program

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Episode 5:  How Campus Executives Can Support Strategic Social Media

Support strategic social media on your campus with five key inputs.

Track: Managing a Program

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Upcoming Episodes

Episode 6: Guidelines and Policies—5 Documents You Need

February 2022

Establish expectations and procedures for an effective social media program

Track: Developing a ProgramLearn More and Register

Episode 7: Finding Your Voice!

March 2022

Establish personality and consistency by finding your social media voice.

Track: Developing Content

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Episode 8: Creating and Curating Content

April 2022

Gather, share, create, and repurpose content that's aligned with your strategy and voice.

Track: Developing Content

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Episode 9: Accessibility

May 2022

Ensure everyone can access your content.

Track: Developing Content




Join an Episode

If you’ve read the book and would like to be considered as a guest expert for future episodes, please contact us. We’d love to share your campus experiences with the higher ed community.

Be a Guest Expert

Complete a Track & Get a Certificate

Episodes are grouped into tracks to align your needs and goals with the training.

Tracks are: 

  • Developing a Program
  • Developing Content
  • Managing a Program
  • Maintaining a Program

Taken together, the episodes walk you through how to approach your work strategically and help your campus leaders see the value and impact of your work. Complete all of the episodes in a track and receive a completion certificate and badges to share on social media.

What Attendees Are Saying

I carved out time at the end of the year to begin Campus Sonar's Social Strategy Fundamentals Training Series. I've watched three episodes and am already grateful for the helpful content and reminders before starting a new year! Danielle LeGare, Director of Content, University at Buffalo Graduate School of Education