Fundamentals of Social Media Strategy
Everything you need to know to about a higher ed social media program, including current updates on everything Liz and the Sonarians have learned since starting Campus Sonar.
Best Practices and Resources for Influencer Marketing
This guide explains how influencer marketing can support your strategic goals and best practices for integrating it into your content strategy.
5 Key Metrics in a Basic Social Listening Snapshot
There are five key metrics that give you a solid overview of online conversation about your campus brand. You can find them in the Basic Snapshot.
Social Listening in Higher Ed: The College Admissions Journey
Research and companion guide that examine online conversation of prospective and admitted students to help you evaluate and improve your strategies.
The Higher Ed Social Listening Handbook: Your Go-to Resource
Your guide for implementing social listening strategy, including what social listening is, why it matters, how to use it, a strategic model, and more.
Examining the Twitter Influence of Campus Executives
Research that examines the online presence of higher education executives to create or improve your executives' online presence to support campus strategy.
2019 Benchmarks for Higher Education
A report with data you can use to define your online conversation, conversation volume, and branded content based on comparable institutions.
Using Social Listening for Customer Service
This handout shares eight ways you can use social listening to promote customer service and engage your students by meeting them where they are.
The Social Listening Cheat Sheet
Try social listening with our analysts' curated list of tips. It's beginner-friendly and complete with some free social listening tool recommendations.
Social Listening in Practice
Explains how to use social listening for your campus goals, outlines our strategic approach, and shows examples applied to specific campus goals.
Brain Waves Newsletter
Monthly information and insights to keep you on the pulse of social listening and higher education so you can develop a strategy and drive results.
