Campus Sonar is here to help higher education re-establish the public trust and build authentic relationships. Our mission is to empower colleges and universities to:
- Find and analyze online conversations that matter to inform day-to-day operations and build and measure strategic campaigns.
- Seize online engagement opportunities day-to-day that will impact long-term strategic objectives.
- Develop data-informed strategies aligned with campus objectives.
We can achieve these strategic outcomes by leveraging intelligence we collect through social listening. Do you need help analyzing your current marketing, enrollment, or development efforts? Or are your ready to fully integrate social listening into all of your strategic efforts? Whatever your needs, our strategists provide expert strategic insights from social listening data that supports your institution's goals.
3-Year Conversation Trends
Review your last three years of social listening and provide a detailed analysis that covers your online conversations, influencers, share of voice, and more.
Monitor and analyze strategic issues that occur on campus, as well as crises as the need arises, allowing you to focus on messaging and taking action.
Analyze the online conversation of a group of people with similar characteristics talking about a similar topic to answer research questions, in the same way you would conduct a focus group or interviews.
You have influential voices on your campus, but you may not know who they are or what they're saying. Identify the voices that drive your conversation so you can integrate them into your marketing strategy.
Social Media Account Audit
Understand how your campus is represented on social media so you can manage your online reputation and improve your social media strategy.
Evaluate how you compare to your peers and competitors. A competitive analysis helps you identify your strengths and advantages so you better understand your brand presence.
Annual Strategic Partnership
Design and manage an annual social listening plan to meet your campus goals—complete with queries, dashboards, reports, and alerts.
Engagement Opportunity Alert
Identify hidden opportunities to engage with your audience in real-time, allowing you can reach out, respond, and convert.
Social Listening Consulting
Assistance implementing a social listening program, managing a current program, or acting as a sounding board for software, staff training, and more.
With every one of Campus Sonar's services, you receive unique value.
- Social intelligence that's relevant to you and has high-impact potential for our higher ed partners. You'll be able to apply actionable social listening insights to your strategic direction and measure progress toward your objectives.
- Social listening research that answers specific strategic questions unique to your campus, aligning with your goals before executing the research and analysis.
- Human analysts who offer intimate knowledge of your conversation, deep insight, customization, and specialized analysis expertise. Their insight is crucial in executing your social listening research plan and organizing and analyzing the unstructured data.
- Data analysis, reporting, and strategic insight development that is informed by a deep understanding of trends in social media and higher education.
- Careful data reporting and visualization that includes context—turning the analyst's observations about your data into insights.
- Actionable strategic insights with a clear consequence, impact, or opportunity that relates to your goals.