S E R V I C E S

What Impacts My Price?

Some of our service pricing varies based on specific aspects of your campus that factor into how we do the work for you. Here are the variables and criteria we use to estimate the time it will take our team to give your conversation and insights the attention they deserve.

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Pricing Variables

Campus Attributes

Not all campuses are the same. These are several aspects of your campus we factor into your service price that may increase the financial cost, but ensure your team has time to find meaningful data and insights. 

  • Enrollment size and degree offerings—The larger your enrollment and number of degree offerings, the more data you have available to analyze.

  • Athletics—If your campus is affiliated with an athletics conference, many of our clients find deeper meaning through segmenting and analyzing non-athletic conversation separately from athletic conversation.

  • Campus name—Common campus names or names with multiple meanings can cause a lot of irregularity within your dataset. An analyst can identify bespoke ways to collect and analyze your data to cut through the noise, as in this scenario.

 Example:

Consider that Giant National University will cost more than Small Regional Public College.

User Experience

We also consider your involvement. Generally, clients with more users and activity have a higher service price. 

  • Dashboard coverage—Data coverage can be customized to your unique campus goals and interests. It might focus on specific aspects of conversation such as earned and non-athletic or look at all of your conversation.

  • Dashboard access and alerts—You may need multiple users who need to access your project dashboard and receive alerts. Our levels allow for basic access with fewer users and alerts to expanded access with more users and alerts.

  • Strategist time—The frequency of Strategist consulting is based on your project and service needs. Call frequency varies from annually to quarterly. 

Example:

Consider that clients with custom dashboard coverage and three custom alerts for various departments will cost more than clients with monthly cleaning and one alert.

Complexity

The complexity of research questions clients want answered varies widely. With this pricing variable, we consider how general or specific your research questions are and the nuances that come with each. Big, open-ended questions (e.g., industry-level questions) come with larger datasets to analyze for insights. Small, granular questions (e.g., related to your specific campus) require a close eye to find relevant data and meaning. The service price reflects the amount of time and level of difficulty involved in answering your questions.

We consider the complexity of the research for your campus, such as:

  • Audiences—Are you looking at one audience or multiple? Is it a broad audience, like traditional undergraduate prospects, or a more niche audience, like undergraduate prospects interested in agricultural programs?

  • Content sources assessed—Are you looking to capture first-person mentions only? Those are primarily found on social media and in forums. Or is there value in investigating all types of mentions? That incorporates other content sources, like news sites and blogs.

  • Research topic—How many topics do you want to research and how granular is each topic?

  • Time period—What’s the time frame you’re looking at? A shorter time frame means less conversation to analyze and less time required of our analysts.

  • Comparisons—What comparisons over time are important to you? We often compare year-over-year, semester-to semester, or month-to-month. This offers a deeper understanding of trends over time.

  • Competitive benchmarking—Do you want to analyze conversation about your campus, or compare your conversation to a competitor? If the latter, do you want to compare your campus to one competitor or multiple?

  • Crisis monitoring—We consider the severity and complexity of the situation when determining research needs.

We also look at if you’re asking for custom segmentation.

  • Brand pillars or other custom themes—When we segment your conversation by brand pillars or themes, we create new ways to analyze your online conversation and brand that are unique to your campus. This segmentation offers a high degree of value but requires original, bespoke Boolean queries. 

Example:

Consider that analyzing how much prospective and admitted students drove non-athletic conversation about your campus over the last three years and comparing it to three identified competitor campuses will cost more than analyzing how much conversation there was about your campus in the last two years compared to industry benchmarks.

Reporting

How we share our analysis with you matters, too. 

  • Cadence—How often do you need to hear from us? Certain services (e.g., crisis monitoring) require daily or weekly reporting while other services (e.g.,  strategic partnerships) require weekly, biweekly, monthly (or even quarterly) reporting.

  • Formality—Who from your campus will read our report? An internal team may request a less formal report. We can also deliver more formal reporting, or separate reporting, for leadership, the Board, or Trustees.

  • Dashboards—More complex or bespoke work requires more custom dashboards to effectively communicate our findings. On project-based work, some clients seek a longer window of access to view their dashboards after a project has completed.
      
  • Presentations—We include a presentation of your findings with each social listening research project. We can also deliver additional presentations for leadership or as part of board meetings.

Example:

Consider that clients seeking extended dashboard access and an additional presentation for their president will pay more than clients seeking standard dashboard access and a single presentation to their internal team.