Book a Speaker

Bring Campus Sonar to your next event. We're deeply committed to higher ed and moving the industry forward. We fulfill our mission in part by speaking at conferences to share the strategic value social listening brings to campuses across the globe. Campus Sonar continuously connects with colleagues and thought leaders, in an effort to build our network of higher ed friends and community relationships.  We offer top-rated presentations available for a variety of settings and formats. Already know what you need? Complete our interest form.

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We Bring Knowledge and Passion

Sonarian speakers:

  • Bring expertise from time spent working on and with campuses.
  • Offer recent, relevant examples from higher ed and other industries.
  • Provide inspiration to pursue innovative strategies.
  • Incorporate tools and tips attendees can implement immediately.

See how we've customized our sessions to share our message at recent conferences and events.

Speaking Topics

How Social Listening Drives Communications and Marketing Strategy

45–60 minute keynote

50% of word-of-mouth conversation occurs online, and it shapes how people view brands, leaders, college campuses, and government institutions. Learn how to find and leverage intelligence from conversations on social media, forums, and other online sources to effectively gauge your reputation and inform your brand strategy.

Fundamentals of Social Media Strategy

Workshop—minimum 4 hours; multiple formats available.

A step-by-step guide to creating a successful social media strategy, including aligning goals, developing a process, creating guidelines and policies, and measuring your effectiveness. Practitioners and those who oversee them will leave with a draft of a social media playbook to use immediately.

The Enrollment Marketer's Guide to Reddit

45-minute session

Reddit, the open, anonymous, egalitarian forum, is now the seventh most visited website in the United States—higher than Instagram, Netflix, and Wikipedia. Communities on the platform range from college admissions subreddits with 150,000+ subscribers to niche subreddits with just a few hundred. Every higher ed enrollment marketer can pull value from the platform. And yet many remain intimidated by Reddit. 

This session explores real-world examples of relevant higher-ed conversations on Reddit. You'll learn how to pull audience insights from these communities; tap into hyper niche topics to promote campus thought leaders; and receive guidance on when, how, or even if you should respond to students' posts and comments.

The Secret to Small College Success on Social Media

45-minute session

Drawing from Campus Sonar’s Social Listening Benchmarks for Higher Education research, we'll share where conversation from and about campuses is happening online, and highlight patterns in the data to help improve small college social media strategy. We'll include specific recommendations from Campus Sonar’s strategists, including:

  • How to compare different sources of online conversation about your campus to industry benchmarks
  • How small campuses can prioritize social media resources to increase earned conversation
  • Where you can expect to find the most positive online conversation about your campus

Reporting Social Media Metrics that Matter

45-minute talk

To effectively communicate the impact of social media, it’s important to find ways to assess social media efforts against your core goals, rather than only relying only on the metrics provided by platforms. This session will cover the different types of metrics used to assess social media success, where to find them, and how to choose the appropriate metrics to report to various stakeholders.

Understanding the Three Types of Campus Communication

30- or 45-minute session

Most marketing professionals measure social success based on the performance of flagship accounts. But research by Campus Sonar indicates these brand accounts make up only a fraction—in some cases, as little as 1%—of a campus’s online social footprint. This session defines the three types of online conversation in higher ed—owned, earned, and institutional—and explains the role each type of conversation plays in a campus’s overall brand.

5 Essential Documents for a Strategic Social Media Program

45-minute session

Policies, procedures, and guidelines may not be the most exciting part of your job, but they build a strong foundation for your work. For a campus social media program, key documents can provide continuity that outlasts staffing and leadership changes, protect your campus from reputational harm, and enable consistent service delivery. This session will clarify the role of policies and procedures, and identify the key components of five essential social media documents: strategic overview, content strategy, rules of engagement, administrative guidelines, and crisis communication.

Teaming Up with Athletics to Drive Conversations that Matter

45-minute session

Nearly 1,500 North American campuses are a part of the NCAA or NAIA. At most campuses, regardless of enrollment size or divisional level, athletics makes up more than half of all online conversation about a campus. Yet for most, athletics programs are siloed from the rest of the university, operating with their own budgets, branding, structure, and goals. This relationship is, at best, a missed opportunity and at worst, a liability. This session explores the role athletics plays in a campus’s overall conversation, with actionable steps attendees can take with coaches, administrators, and student-athletes to create more brand-aligned athletic and institutional messaging.

Note: This session offers value to all attendees who work for campuses with an athletics program, but especially professionals from small and medium size campuses with athletic programs at the NCAA Division II, III, and below levels—campuses that see the highest lift in total online conversation volume from the inclusion of athletics.

Speakers

Campus Sonar_Author_Liz Gross

Dr. Liz Gross

Founder and CEO

Liz is a recognized expert, data-driven marketer, and higher education researcher. Her presentation experience encompasses all types of speaking formats, including five+ years of online teaching experience. Liz specializes in creating entrepreneurial social media strategies in higher education and has a passion for teaching, which she brings to colleges and universities as the founder and CEO of Campus Sonar.

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Steve App

Business Development Manager

Steve is a natural marketer, speaker, and relationship builder. He's successfully launched a student-blogging platform, an agency podcast, and a higher education online magazine, all with the mission of bringing people together through content. His podcasting experience translates well to online presentations and is comfortable with any type of speaking format. In leading Campus Sonar's business development efforts, Steve works with campuses to meet strategic institutional goals, and enjoys sharing his knowledge and expertise with the higher education community.  

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Dr. Katlin Swisher

Strategist

Katlin Swisher is dedicated to using data and storytelling to help campuses build trust with their audiences, support strategic planning and branding efforts, and inform organizational change. During her decade of on-campus experience, she led initiatives and programming in enrollment management, orientation and transition, and marketing communications. She also teaches media and leadership studies and has presented research at numerous national higher education conferences.

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Rebecca Stapley

Strategist

Rebecca has more than nine years of experience in higher education enrollment and marketing. Her expertise spans managing a student blog and content creators to organizing and leading giving day events to spearheading a partnership between alumni and marketing. As Campus Sonar's strategist, Rebecca brings her passion for delivering results-driven strategy that aligns with institutional goals and values. She is a noted public speaker who has presented online at various higher education conferences and loves creating the perfect presentation for each audience.

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Amber Sandall

Research Manager

Amber manages Campus Sonar’s social listening research program and team of Social Media Data Analysts. She and her team perform social listening research customized to each institution and collaborate with the Client Success team to unearth actionable insights that inform our campus partners' institutional goals. Her research expertise paired with her agency and higher education experience make her an ideal presenter for market research or higher education conferences and events. 

The College Communicators Association of Virginia and D.C. was delighted to have Liz Gross as our keynote speaker for our summer 2019 conference. Her presentation was identified by numerous attendees as the "most valuable session of the day." One noted, "The keynote was incredible! Her energy made the topic engaging and interesting." Our audience appreciated the research component of social listening, and many indicated they are interested in learning more about the topic after hearing her speak. Melissa Richards, Vice President for Communications and Marketing, Hamilton College
"This session alone would have made participating in the conference worth it!" This is what an attendee at CASE's (Council of Advancement and Support of Education) 2016 Social Media and Community conference had to say about Liz's presentation. She knows her content, interacts extremely well with attendees and working with her is simply a good experience. Liz is responsive, detail-oriented and a joy to be around—and as a speaker, attendees appreciate her perspective, genuineness, and knowledge. I look forward to the opportunity to work with Liz again. Sara Lerma Jones, Former Educational Programs Manager for CASE
We were lucky to have Steve App present at the 2020 CUPRAP Spring Conference. Steve is a poised, engaging, and incredibly informative speaker, offering fresh insights and connecting with his audience through and through. He gave a lively and very relevant presentation on the importance of Reddit in student recruitment. The data, examples, and recommendations Steve showed us were a winning combination. I can't recommend him as a speaker highly enough. Tom Durso, Director of Marketing and Communications, Drexel University College of Arts and Sciences
Liz is a constant wealth of knowledge on higher ed trends making her a natural fit to speak to our group. Data can be overwhelming to process. How do we synthesize information to determine the best steps forward? Members—from seasoned communications pro or industry newbie—were offered resources and support that helped illuminate on every level. I highly recommend Liz as a dynamic and informative speaker. Sophie McNeil Wolf, Past President, College Public Relations Association of Mississippi
I am so grateful to Liz Gross for speaking to my group of state agency communication officers. Liz’s expertise in social listening and reporting partnered with her superb delivery were extremely well received by the group. Several participants commented afterwards on how helpful her sessions were and what a difference they have made on their approaches. Annahita Jimmerson, Strategic Communications Director, State Higher Education Executive Officers Association (SHEEO)

 

See how we've customized our sessions to share our message at recent conferences and events.

Pricing

Pricing can be customized based on your campus's or organization's needs. All pricing excludes travel expenses. Pricing for online events is available upon request.

keynote sessions

$3k–10k

$

breakout sessions

$1,500

$

Pricing is for a breakout session that is added to a keynote. Fill out the inquiry form to contact us for stand-alone price.

workshops

$6k–10k

$

Half-day: $6k

Full day: $10k

Workshops include materials to guide long-term strategy development.

Send an Inquiry

Reach out to inquire about speaking topics, speaker availability, or to book an event.